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Kia Optima could be renamed the K5 here in the U.S.

We recently showed you the Korean version of the 2021 Kia Optima, which is called the K5 there. And if a report is to be believed, the midsize sedan could carry that nameplate here, too, when it debuts. Korean Car Blog reported earlier today that Kia plans to replace the Optima name with K5 in its overseas markets, including the United States, saying it got confirmation from company officials in South Korea. Autoblog sought similar confirmation from Kia here in the U.S. but haven't heard back. Further, Motor1 reports that Kia was granted trademark protection in the U.S. for “K5” in 2012 and again this year. Reports have also swirled that the brand has applied for a trademark protection in Korea for a new logo that is similar to the stylized Kia badge shown on the “Imagine by Kia” electric sedan concept from Geneva in March. It appears Kia has submitted at least 50 trademark registrations since May with the Korea Intellectual Property Rights Information Service, with a modernized script in both red and black versions, both set against a white background, that look almost like “KN” with the N being backwards. It can be seen as an attempt to spiff up the existing no-frills logo of a brand that has made major strides in the quality and refinement of its vehicles. Many will note there's already an alternate Korean-market Kia logo that customers frequently apply to their cars here in the United States.  At any rate, the new Optima/K5 features aggressive, muscular new styling and a powertrain likely to mirror that of the new 2020 Hyundai Sonata, with a choice of either a 191-horsepower naturally aspirated 2.5-liter four-cylinder engine or a 1.6-liter turbo-four making 180 hp, both mated to an eight-speed automatic. Going on sale this month in Korea, the K5 grows nearly 2 inches longer to 193.1 inches, and an inch wider, to 73.2 inches. It also gets a longer wheelbase, and the height drops by nearly an eighth of an inch to 56.8 inches.  Despite the overall decline in sedan in the U.S., the Optima still sells respectively, with 89,482 sold through the first 11 months of the year, a drop of 5%.

2021 Kia K5 Review | New look, new name, still a value leader

The 2021 Kia K5 replaces the long-running Kia Optima as the brand’s midsize family sedan, and it brings with it bold, aggressive exterior styling and a seriously comfortable driving experience. Not only that, itÂ’s a good value compared to the competition. And while it does sacrifice some sportiness for its comfort, Kia will introduce a high-performance GT model by the end of the year that should rectify the lack of driving excitement. There are some sedans on the market with a slightly better blend of sportiness and comfort, such as one of our favorites, the Honda Accord, as well as the gracefully aging Mazda6, but the KiaÂ’s strong points are enough to make it a must-see for midsize car shoppers. What's new for 2020? The Kia K5 is a new model introduced this year, but it could certainly be considered the next-generation Optima with a name change. 2021 Kia K5 GT-Line View 17 Photos What's the K5's interior and in-car technology like? While the K5's exterior is bold and aggressive, the interior is less in-your-face. ThatÂ’s not to say it isnÂ’t still stylish, though. The dashboard has a unique design with separate levels that gives it some visual interest. On most models, you get aluminum-look trim on the dash and doors, but the EX features fairly convincing matte-finish faux wood trim. The plastics are all high-quality with a welcome number of soft touch surfaces and interesting, attractive patterns. The instruments and infotainment screen occupy a large monolith in front of the driver and the center of the dash. The gauges are analog with a display nestled between them. The standard infotainment touchscreen is an 8-inch unit (in the photos above) flanked by physical shortcut buttons and knobs. It's the same system that Kia has used for several years, which is easy to use but a bit dated in appearance. Available as an option on the GT-Line and EX is a 10.25-inch screen (pictured below). ItÂ’s larger and features updated graphics that are nicer to look at, but it functions similarly. ThatÂ’s not a bad thing. Instead of normal shortcut buttons, this system also picks up touch-sensitive shortcut controls rather than physical buttons. Quite simply, they don't function as well and we're glad the climate control sticks with traditional buttons and knobs regardless of infotainment system. Also worth noting is that seating accommodations are quite comfortable. The front seats in particular are thickly cushioned with gentle bolstering.

2014 Kia Sorento garners five-star NHTSA rating

The 2014 Kia Sorento has just earned a five-start crash-test rating from the National Highway Traffic Safety Administration, as well as a Top Safety Pick rating from the Insurance Institute for Highway Safety.
According to Kia, the new Sorento scored well in both frontal and side-impact crash tests, while also netting high marks in rollover testing. Orth Hedrick, Kia's American director of product planning said, "Already a compelling entry in the compact CUV category, earning a five-Star rating from NHTSA makes the Sorento an even stronger contender within its segment while underscoring Kia's overall commitment to delivering safety and exceptional value to our customers."
The Sorento joins the Sportage within the Kia range, and the Honda CR-V, Hyundai Santa Fe Sport, Mazda CX-5 and Subaru Forester in netting a five-star score in the small, CUV segment. Take a look below for the official press release from Kia.