2007 Kia Spectra Ex Sedan 4-door 2.0l on 2040-cars

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Supermodel Adriana Lima kicks off World Cup fever with Kia

Americans, it has been said time and time again, will never embrace soccer. Not when we have so many other sports (like baseball, basketball, hockey and American football) to watch, cheer on and follow. But if anyone can change minds, surely it's Adriana Lima. The Latin American supermodel - best known for being a Victoria's Secret Angel - is the lust-worthy centerpiece of Kia's campaign for the FIFA World Cup, taking place this year in her native Brazil.
Kia is sponsoring this year's international soccer championship, and is kicking off its campaign with two ads in which Lima does her best to convert Americans into futbol fans and players. Which seem like a losing battle to begin with, but the least believable part of it very well might be that an international supermodel like Adriana would be driving around in an Optima or Sorento and not in a Mercedes or Maserati convertible. Of course that doesn't mean we mind watching her try, and so can you in the pair of clips below.

Kia teases handsome 2021 Sorento interior with design sketches

True, we've seen the fourth-gen, 2021 Kia Sorento uncovered on a commercial shoot, answering the biggest question we had about one of Kia's bestsellers. On top of that, an Instagram post revealed a couple of low-res interior shots. Kia's carried on with the tease campaign, serving up interior sketches that tell us more about the cabin than the photos. As with with exterior, the revamped passenger space leaves benign curves of the third-gen Sorento behind. Strong horizontal layering is broken up by vertically oriented vents. A 12.3-inch digital cluster lives behind the steering wheel, the screen blending almost seamlessly into a 10.25-inch infotainment display. Another screen for climate control sits dead center on the console, with a few buttons and toggles to improve ease-of-use. A large knurled knob stands atop the center tunnel, it being the rotary shifter that supplants the current gear lever. Behind that, another knurled dial could control the choice of driving modes. That smaller unit is accompanied by a number of buttons for features like auto stop/start, a parking sensor, and the electronic parking brake. The stitched leather upper on the instrument panel should be joined by upgraded fabrics, materials, and finishes throughout. There's also talk of a hidden rear wiper, but we need to wait for the reveal to understand what that's about. The Korean Car Blog happened upon an Excel spreadsheet with engines listed for the crossover internally codenamed MQ4. Globally, the coming Sorento's full complement of powertrain options will cover possibly four four-cylinder gasoline engines, Kia's new R diesels, an eight-speed automatic transmission, a six-speed auto, and — if we can believe our eyes — a four-speed manual. TKCB says the gas engines for the U.S. market should include a 2.5-liter naturally-aspirated four-cylinder, a 2.0-liter turbocharged four, and a 2.5-liter turbo four. Since we know the new Sorento will come in a hybrid flavor, expect the 1.6-liter turbo four this way as well. That seems like a lot of choice, though, what with the current Sorento offering only a 2.4-liter four-cylinder and a 3.3-liter V6. And on the spreadsheet, the eight-speed dual-clutch is only paired with the diesel engine; the gassers get the six-speed auto or the manual. The 2021 Sorento debuts in a little more than two weeks at the Geneva Motor Show on March 3. American audiences could greet it as soon as the New York Auto Show in April.

Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado