2006 Kia Spectra5 Base Hatchback 4-door 2.0l on 2040-cars

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In the Kia Niro Super Bowl ad, no good deed goes unpunished

After a few teasers, we finally get to see Kia's Super Bowl ad for the Niro hybrid. The ad shows Melissa McCarthy rushing off to all corners of the world to help environmental causes of all types. As soon as a call comes over the speakers of her navy blue Niro, she's ready to go. Unfortunately, as you'll see in the video above, none of her experiences go according to plan. She has a close encounter with a whale that sends her flying, rides a tree down to the ground while trying to save it, and runs from an angry rhino. The end message is that "it's hard to be an eco warrior, but it's easy to drive like one." The ad is admittedly funny, but the end message isn't exactly ideal. Fuel-sipping cars like the Niro are generally better for the environment than thirstier machines, but it's a little disappointing to see it proposed as a viable alternative to actual volunteer work to help the environment. It's a bit like wanting to go overseas to help people in struggling countries, but deciding it's too hard and buying a Fair-Trade chocolate bar instead. But hey, it's just a Super Bowl commercial, so we're probably overthinking this. And if you liked the commercial, or maybe you're just a Melissa McCarthy fan, Kia will be giving away 40 props from the commercials. You can win one of them by chatting with the NiroBot chatbot on Facebook Messenger, which provides information about the car. Related Video:

2021 Kia Seltos First Drive | The Soul-ful CUV

To understand the 2021 Kia Seltos, you first have to consider its soul, the Kia Soul. Between the fun-and-funky styling and the compact, practical body style with tons of cargo room, the car that has defied traditional segment labels for a decade (and won an Autoblog comparison test) is a great all-around daily driver for folks who don’t want something that's obviously a crossover. ThereÂ’s just one problem: A lot of people really, really want crossovers. With this in mind, Kia decided to see if the Soul could be made more like one of them. Now, the simplest way to do that could've just been to introduce an all-wheel-drive Soul derivative, but somewhere along the line, the Korean automakerÂ’s product planners decided that would've been a half measure. They considered the fast-growing small crossover segment too hyper-competitive to simply trot out some half-assed Soul "Cross Country" model. Well, besides the X-Line. Instead, the 2021 Kia Seltos was born, a completely different vehicle in its own right, yet one that wears its soul on its sleeve by packing subtle hints to that trademark styling and some of its interior options. If offering all-wheel drive as standard helps cement its identity as a crossover, then the fact its all-wheel drive system comes with a locking center coupling truly seals the deal. In fact, despite our best efforts, we could find only one glaring omission in its CUV bona fides — towing capability. It has none. Sure, Kia offers a “Lifestyle Hitch” accessory for the Seltos, but that's only good for plugging in something like a hitch-mounted bike rack. Those with jet skis, you're out of luck. Trying to further pigeonhole the Seltos quickly becomes difficult, as the baby crossover space is so crowded with new entries in search of a niche that itÂ’s almost impossible to strictly define how it is segmented. You could easily count 20 vehicles of varying size and capability as competitors for the Seltos, from the front-wheel-drive-only Nissan Kicks and Toyota C-HR to the off-road-ready Jeep Renegade. Sister company HyundaiÂ’s Kona and smaller Venue could be considered, too, and then there's the Soul for those who don't need all-wheel drive and obvious crossover image.   Among them all, Seltos falls on the larger end of this evolving spectrum of subcompact “utility” vehicles.

Kia previews next-gen infotainment systems at CES

While improving its quality, appeal and market share in recent years, Kia has made tremendous strides in transportation technology as well, and aims to further that at the upcoming Consumer Electronics Show in Las Vegas with new telematics and infotainment systems.
Among the new tech Kia will be displaying at CES this year will be several future advancements to its UVO system. The User-Centered Driver (UCD) concept centers around a widescreen head-up display that projects vital data such as speed, navigation directions and traffic information across 18 inches above the instrument cluster, joined by a 12.3-inch TFT display that presents the information in a 3D view, wireless mobile charging and hand-gesture recognition.
The In-Vehicle Information (IVI) concept uses a multi-display system (based around a 20-inch multi-touch center-console display) that synchronizes with a tablet or smartphone to interface with the concierge service, social networking, parking assist and smart radio functions. The system also enables vehicle-to-vehicle and vehicle-to-infrastructure communication and HD wireless connectivity.