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Hyundai developing safety system calibrated for 'secondary impacts'

There is an inherent flaw with how traditional airbags are used and deployed: They can only reply to one impact. The Hyundai Motor Group wants to address this with a new "multi-collision airbag system" that focuses on impacts that occur after the first point of contact. Hyundai defines multi-collision accidents as "those in which the primary impact is followed by collisions with secondary objects, such as trees, electrical posts or other vehicles." In a press release, Hyundai noted that about 30 percent of roughly 56,000 accidents between 2000 and 2012 in North America involved these types of multi-collisions, according to the National Highway Traffic Safety Administration (NHTSA)'s National Automotive Sampling System Crashworthiness Data System division. The airbag systems in today's cars don't always go off when the first accident occurs, and when a car goes through a secondary impact, the airbags may no longer provide the best safety. Hyundai's new system can read the positions of the car's occupants and react in a more beneficial way. It can quickly recalibrate after the first impact based on readings from the vehicle and the people inside, which allows the second part of the crash to trigger the airbags. As of now the system is still in development, but Hyundai Motor Group is planning to use it in both Kia and Hyundai vehicles in the future. Which models and which markets it will apply to first are yet to be determined. Related Video:

Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Kia Proceed wagon teased, could be sign of things to come for other Kias

One of our favorite cars from the Frankfurt Motor Show last year was the Kia Proceed concept (shown below). It was a rakish, sleek wagon that looked a bit like a smaller, more practically-minded Kia Stinger GT. One of the key questions, though, was whether a production version could look as good, as well as when that production version would arrive. To partially answer those questions, Kia has released a teaser image of the final product. The teaser shows us the rear of the car, and it does hint that this wagon will have a low roofline and an almost fastback rear hatch. This is evident by the small glass opening relative to the rest of the car. There are of course compromises for production. It doesn't look like the rearward side glass wraps around to the hatch glass, and the spoiler is reshaped. The taillights aren't just a single wide bar, either. Now they take a shape closer to that of the Kia Sportage or Stinger. We do like the looks of the wide haunches at the base of the glass, though. Between that and the low roof, this should be a very stylish hatch. The subtle high-mount brake light is a slick touch, too. Kia also announced that the car will be revealed in September and also be shown at the Paris Motor Show in October. We're excited to see the final product. We're less excited about the fact we probably won't get the car in the U.S. The Ceed line of cars has historically been European, and since wagons still aren't popular here, there's not much hope for this to have an American rendition. Stranger things have happened, of course. Hyundai has continued to sell the American Elantra sedan alongside the European i30 under the Elantra GT name. Kia could possibly do something similar. At the very least, there's a good chance that the Proceed's design will influence other Kia models, possibly even some of its crossovers, so that's a plus. View 5 Photos Related Video: