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Kia Soul EV ad campaign charges up with sexified hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.
This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.
You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

2020 Kia Telluride First Drive | The cool dad of crossovers

TELLURIDE, Colo. — We're going to be talking a lot here about practicality and value, but inevitably, the main appeal of the 2020 Kia Telluride comes down to its styling. People dig it. It's boxy, rugged and has a whiff of Range Rover premium cool. In a three-row crossover segment dominated by non-descript family haulers, the Telluride stands out by subtly flying its family flag. It's the cool dad in a leather jacket and Ray Ban Wayfarers standing next to the shlub in wrinkled khakis. The visual attraction carries inside. There is a style present in even low trim levels that you just won't get in the Honda Pilots and Subaru Ascents of this world, which prioritize simple functionality. The risk to that approach is that it makes it especially difficult on upper trims to make them look and feel like vehicles that warrant price tags approaching $50,000. The Telluride has no such issue, as the range-topping SX trim level we tested boasts a cabin worthy of such a luxury-nearing price tag. There's convincing wood trim, soft leather and leather-like surfaces everywhere, and feature content that's second to none in the segment. Better yet, the volume-selling EX trim level one rung down the ladder has pretty much the same look, but with fewer high-lux features slathered on. While the Telluride's mechanically related cousin, the Hyundai Palisade, has generated plenty of interest since its introduction, the big Kia feels like it has captured actual buzz. Still, the two are awfully similar on paper. The wheelbase is identical, as is the 3.8-liter V6, eight-speed automatic and 5,000-pound towing capacity. The Kia's is a mere 0.8 inch longer and 0.4 inches taller, but there's 1.8-inch greater third-row headroom, and three more cubic feet of space behind the third row — perhaps its most significant difference. The Telluride's cabin is also bigger and more spacious than popular entries like the Pilot, Ascent and Toyota Highlander. Only the 2020 Ford Explorer and gargantuan Chevrolet Traverse enjoy a size advantage among three-row crossovers. Importantly, however, the Telluride's big enough inside that shoppers should be able to easily distinguish it from the Sorento, despite both having three rows of seats. Simply, the Sorento is for people who might use the third row on occasion for short distances and/or with short people. The Telluride's third row can be used by anyone on a regular basis.

2016 Kia Optima 2.0T Quick Spin [w/video]

Kia might live under the corporate shadow of parent company Hyundai, but don't confuse the Kia Optima for a rebadged Hyundai Sonata. That hasn't been the case for years, and the new 2016 Optima is more of its own car than ever before. Yes, both cars share a 110.4-inch wheelbase and 191.1-inch length, two engines, and under-the-skin hardware components. But you wouldn't know they were related just by looking – or by driving. In addition to the 2.0-liter turbocharged engine, Kia offers a 2.4-liter naturally aspirated four on the base end, and a 1.6-liter turbo-four aimed at higher fuel economy. For more on those powertrains, stay tuned for our full First Drive story coming in a few days. My drive time in the Optima focused mostly on the 2.0-liter turbo-equipped version, in loaded trim. Sure, I drove the fancy one, but this car feels so refined that Toyota should be worried. Driving Notes 2.0-liter turbo models use a rack-mounted steering assist motor, compared to the column mounted unit paired to other engines. It's a costly upgrade for Kia, but it offers better feedback and steering feel. Kia firsts include automous emergency braking, and high-intensity discarge headlamps with active cornering and automatic high beams. I didn't have a chance to try either feature, but I can tell you the adaptive cruise control works with minimal frustration. Another new item, first used on the Sorento, is Harmon Kardon Clari-fi digital music restoration, which claims to improve the sound quality of compressed music. I sampled the optional 14-speaker, 630-watt system with some 320 kbps MP3 files over the USB input and was amazed by the clarity and sound quality. The interior layout, with its horizontal swatch of buttons on the dash, is a clean and refreshing. It's a welcome break from more over-styled sedans that sacrifice swoopy contours for functionality. Kia focused on quality materials and feel. The push-button start is metal, models with the panoramic sunroof get ceiling mood lighting with rear LED reading lamps, and top-of-the-line SXL come with nappa leather. It goes a long way to justify the SXL's base price of $36,615. This car is quiet. The roads outside of Las Vegas are smooth, but the desert sun leaves the surface pockmarked. That's usually a recipe for tire noise, but I didn't hear any hum. Kia's product planners gave credit to the Michelin tires. I'll have to sample the car on some worse roads before giving a final impression.