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Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

This uncovered Kia GT looks like an answer to the BMW Gran Coupe

It shares a platform with upcoming Genesis G70.

2019 Kia Stinger gets IIHS Top Safety Pick+ rating

The 2019 Kia Stinger just officially received an IIHS Top Safety Pick+ award, which is the highest honor from the Insurance Institute. However, this award only applies to Stingers equipped with optional front crash prevention and specific headlights. All the crashworthiness ratings returned with a "Good" rating, and that applies to every version of the Stinger sold here. The forward collision avoidance assist with pedestrian detection is an option on the Stinger, and this combined with trims sporting LED headlight projectors results in the TSP+ rating. In IIHS forward collision tests, the Stinger successfully avoided collisions at 12 mph and 25 mph. The base halogen projector headlights were rated "Poor," so watch out for those while Stinger shopping. Interestingly, the IIHS rated the static LED projectors as "Good" and the curve-adaptive LED projectors got lower marks as "Acceptable." For reference, the curve-adaptive LEDs are found on the Stinger GT2 trim. The IIHS just thinks the visibility with the adaptive LEDs is worse compared to the static units. We can't say we're surprised that the Stinger received the TSP+ award, as it shares a modified platform with the Genesis G70 that received the same rating from the IIHS. The new sport sedan and sportback from Genesis and Kia clearly crash well. That's always heartening to hear, especially as we continue with the long-term test of our Kia Stinger GT. We love the red bullet of a hatchback, and most recently compared it to a Genesis G70 with the same powertrain.