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Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

Kia Sportage crossover is feeling 'Sporty' with 2020 refresh

The 2020 Kia Sportage crossover, which has been spied testing on the Nurburgring of all places, gets unveiled this week at the Chicago Auto Show. The 2020 model year marks a light visual refresh for the 2017-on Sportage generation, and among other details, it's recognizable from updated bumpers front and rear. The headlights have been discreetly redone, offering available LED technology, and they also incorporate LED turn signals on select trim levels. In addition, the fog lights are also available with LED. The taillights also have new trim, and there's a redesigned skid plate on both bumpers. You can also spot the 2020 Sportage from a new selection of alloy wheels in 17-, 18- and 19-inch sizes. Inside, the 8-inch touchscreen is standard, with Apple CarPlay and Android Auto capabilities. Modem-enabled telematics and navigation are optional, as is a wireless smartphone charging tray. The steering wheel is a new design, and "Sofino" leather trim is a new option. For 2020, the optional driver assists have been updated to include attention warning, lane keeping assist, high beam assist, adaptive cruise, start-stop and a forward collision assist with pedestrian detection. The cruise control radar is visible in the middle of the tiger-nose grille, below the Kia emblem. The powertrain continues as previously, with a naturally aspirated, 181-hp 2.4 and a 2.0-liter, 240-hp turbo four on offer, and a choice of FWD or AWD to go with the standard six-speed automatic. No mild hybrid has yet been announced, but we're expecting it to appear later on — sans diesel power. As for the trim levels, there's a new S level joining previous LX, EX and SX trims, and according to Kia, S stands for "Sporty"; it features sporty trim both inside and outside. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Kia pushes back production GT to 2017

A production version of the 2011 Kia GT concept has been delayed a year until 2017, according to a report from Auto Express. Insiders tell the website that the still-unnamed vehicle's styling already has the blessing of design boss Peter Schreyer, and the four-door's shape is similar to the concept, minus the suicide doors. The production version might share a rear-wheel drive platform with the Hyundai Genesis and could include four- and six-cylinder options, plus a V8 at the top of the range. Previous reports suggested that the model would be aimed primarily at the US market with upscale targets like the Audi A7 and Porsche Panamera. Another rear-drive concept from Kia might also actually see the road, because the company is again considering building the GT4 Stinger. "We have very high intentions to put these models into production – we're working on it," Spencer Cho, the South Korean brand's head of overseas marketing, said to Auto Express. No firm plans are in place yet, but if it gets the thumbs up, the sports coupe could come a year or two after the GT. Earlier information indicated that that the two-door was out of favor at the company because sedans offered a rosier sales prognosis. Related Video: