2022 Kia Soul Lx on 2040-cars

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2021 Kia Seltos First Drive | The Soul-ful CUV

To understand the 2021 Kia Seltos, you first have to consider its soul, the Kia Soul. Between the fun-and-funky styling and the compact, practical body style with tons of cargo room, the car that has defied traditional segment labels for a decade (and won an Autoblog comparison test) is a great all-around daily driver for folks who don’t want something that's obviously a crossover. ThereÂ’s just one problem: A lot of people really, really want crossovers. With this in mind, Kia decided to see if the Soul could be made more like one of them. Now, the simplest way to do that could've just been to introduce an all-wheel-drive Soul derivative, but somewhere along the line, the Korean automakerÂ’s product planners decided that would've been a half measure. They considered the fast-growing small crossover segment too hyper-competitive to simply trot out some half-assed Soul "Cross Country" model. Well, besides the X-Line. Instead, the 2021 Kia Seltos was born, a completely different vehicle in its own right, yet one that wears its soul on its sleeve by packing subtle hints to that trademark styling and some of its interior options. If offering all-wheel drive as standard helps cement its identity as a crossover, then the fact its all-wheel drive system comes with a locking center coupling truly seals the deal. In fact, despite our best efforts, we could find only one glaring omission in its CUV bona fides — towing capability. It has none. Sure, Kia offers a “Lifestyle Hitch” accessory for the Seltos, but that's only good for plugging in something like a hitch-mounted bike rack. Those with jet skis, you're out of luck. Trying to further pigeonhole the Seltos quickly becomes difficult, as the baby crossover space is so crowded with new entries in search of a niche that itÂ’s almost impossible to strictly define how it is segmented. You could easily count 20 vehicles of varying size and capability as competitors for the Seltos, from the front-wheel-drive-only Nissan Kicks and Toyota C-HR to the off-road-ready Jeep Renegade. Sister company HyundaiÂ’s Kona and smaller Venue could be considered, too, and then there's the Soul for those who don't need all-wheel drive and obvious crossover image.   Among them all, Seltos falls on the larger end of this evolving spectrum of subcompact “utility” vehicles.

Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.

Kia recalling 377k Sorentos that can accidentally shift out of park

Kia has announced that it will recall 377,000 Sorento crossovers built between October 19, 2009 and January 31, 2013, which equates to model years 2011 through 2013. The affected vehicles may suffer failure in the brake-shift interlock mechanism. Put enough force on the lever and the interlock will crack or chip. Once that happens, the Sorento can be shifted out of park without stepping on the brakes. That's bad news for safety, and as the National Highway Traffic Safety Association bulletin notes, it's a violation the Federal Motor Vehicle Safety Standards on theft protection. Naturally, Kia will notify owners of the affected vehicles and ask them to report to dealers for a new brake-shift interlock mechanism. Repairs will be carried out free of charge. The official start date of the recall is November 24. Read on for the official press release from Kia. RECALL Subject : Brake-Shift Interlock Mechanism Can Chip or Crack Report Receipt Date: OCT 06, 2015 NHTSA Campaign Number: 15V626000 Component(s): POWER TRAIN Potential Number of Units Affected: 377,062 Manufacturer: Kia Motors America SUMMARY: Kia Motors America (Kia) is recalling certain model year 2011-2013 Kia Sorento vehicles manufactured October 19, 2009, to January 31, 2013. In the affected vehicles, if excessive force is applied to the gear shift lever, the brake-shift interlock mechanism may chip or crack allowing the transmission being able to be shifted out of "Park" without the brakes being depressed. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 114, "Theft Protection." CONSEQUENCE: Without requiring the brake to be pressed, the vehicle may be unintentionally shifted out of Park, allowing it to roll, which may result in a crash. REMEDY: Kia will notify owners, and dealers will replace the brake-shift interlock mechanism, free of charge. The recall is expected to begin November 24, 2015. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC124. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.