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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Kia calls in 87k Fortes over fan fire issue

An electrical issue on the 2014 Forte has prompted Kia and the National Highway Traffic Safety Administration to issue a recall for 86,880 vehicles across America. The problem stems from the resistor for the cooling fan that the Korean automaker has found could overheat and melt, which would increase the risk of a fire. And fires in an automobile, needless to say, are not a good thing – unless they're occurring inside a combustion chamber. The issue affects units manufactured between December 5, 2012, and April 17, 2014. Owners of said Fortes can expect to hear from Kia to arrange to bring their vehicles in to their local dealer to have the multi-fuse unit replaced – and, for those manufactured between December 5, 2012, and January 27, 2014, the cooling fan as well. Vehicles equipped with the 1.8-liter engine will also have their ECUs reflashed while they're at it. RECALL Subject : Cooling Fan Resistor May Melt Report Receipt Date: JAN 16, 2015 NHTSA Campaign Number: 15V015000 Component(s): ELECTRICAL SYSTEM Potential Number of Units Affected: 86,880 Manufacturer: Kia Motors America SUMMARY: Kia Motors America (Kia) is recalling certain model year 2014 Kia Forte vehicles manufactured December 5, 2012, to April 17, 2014. In the affected vehicles, the cooling fan resistor may overheat and melt. CONSEQUENCE: If the cooling fan resistor overheats and melts, there is an increased risk of a vehicle fire. REMEDY: Kia will notify owners, and for vehicles produced from December 5, 2012 to January 27, 2014, dealers will replace the cooling fan resistor and multi-fuse unit. For vehicles produced from January 28, 2014 to April 17, 2014, dealers will replace the multi-fuse unit only. Owners of vehicles with a 1.8L engine will also have the engine control unit software updated. The recall is expected to begin February 24, 2015. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC113. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

2020 Kia Telluride and Hyundai Palisade will see price increases

New year, new MSRP. CarsDirect got hold of a "recent pricing guide" and discovered Hyundai and Kia chanted that mantra over the Palisade and the Telluride, respectively. The Palisade has been on sale since June of last year, and already received a $50 price increase before the turn of the year. As of this month, Hyundai has goosed the MSRP by another $225 to $31,775, and the destination charge by $25 to $1,120. The $250 bump takes the starting price for a front-wheel drive Palisade SE to $31,775. The premium is applied throughout the range, making the top-tier Limited AWD model $47,745. The Telluride was first priced at $32,735 after destination. It, too, received a visit from the surcharge fairy last year to the tune of $50, boosting the cost to $32,785. This month, Kia tweaked the MSRP by $250 to $31,890, and the destination charge by $25 to $1,170. That comes to a $275 increase, meaning a front-wheel drive Telluride LX is now starting at $33,060. Whereas the Telluride had been $140 more expensive than the Palisade, the three-row Kia now stands $165 beyond the three-row Hyundai.  None of this should affect sales, both models already having won numerous awards, the Palisade receiving a Top Safety Pick+ rating from the Insurance Institute for Highway Safety, the Telluride capping its excellent reviews with victory in the North American 2020 Utility of the Year competition. Kia is moving more than 6,000 Tellurides per month in the U.S., and a carmaker rep said the vehicle "is still on deep backorder." The Palisade looks on track to join it, and both sell for more than MSRP in many parts of the country, according to TrueCar. Based on recent reports, things might get even more varied on the Kia side, in fact. One rumor said there could be flagship luxury and off-road trims on the way. This week, Motor1 heard from "an anonymous Kia employee" with details on a potential X-Line appearance package. The possible cosmetic suite would install a satin black grille, body-colored door handles, bright bumper and lower door garnish, front and rear skid plates, and a unique 20-inch wheel for $1,695. And it's said that Kia is investigating consumer interest in a long-wheelbase Telluride.