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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Kia Forte5 hotted-up hatch could be coming back to U.S. market

CarBuzz discovered an executive order Kia submitted to the California Air Resources Board (CARB) that appears to leave a placeholder for a new Forte5. The previous Forte5 — the hatchback version of the Forte sedan — was sold in the U.S. until last year. The tailgated version didn't make the jump to the new-generation Forte sedan that went on sale in the latter part of 2018. The question is whether the lodged paperwork means we can expect a new Forte5 to come our way, or if Kia's U.S. arm is merely preparing for the possibility. Kia's CARB filing lists four 2020 model-year Forte trims: A Forte sedan without smart cruise control (SCC) that can be had with Kia's seven-speed dual-clutch transmission or a six-speed manual; a Forte sedan with SCC that comes with the DCT; a Forte5 with the DCT; and a Forte5 with the DCT and SCC. All four cars get a 1.6-liter four-cylinder. The only such engine Kia has is a turborcharged GDI unit with 201 horsepower and 195 pound-feet of torque, currently found in the Soul GT. The only engine available in the Forte sedan at the moment is a naturally-aspirated 2.0-liter four-cylinder with 147 hp and 132 lb-ft, with a CVT manipulating gear ratios. In an interview with Motor Trend at the 2018 Detroit Auto Show where the latest Forte sedan was launched, the Forte's product manager said, "We're not done with Forte. ... We have more exciting products that are coming that I can't speak of." We know there's a production version of the Forte GT on the way with the 1.6-liter, so that takes care of two of the listed vehicles. At the time of the interview, MT wondered if the Kia exec was alluding to "a return of the Forte5 hatchback," something cribbed off the gorgeous Proceed concept shown at the 2017 Frankfurt Motor Show. If we were to peer perhaps too closely at the tea leaves, in January of this year Kia launched the new Forte5 hatchback at the Montreal Auto Show (pictured). An exec with Kia Canada said that country is "the first in North America to get up close to a brand-new vehicle." Perhaps we'll be the second. That car in Canada comes with the 2.0-liter four-cylinder in base trim, and will offer the 1.6-liter as part of a "GT performance upgrade." We know the Forte GT sedan will come with nicer and sportier bits like LED headlights and 18-inch wheels on Michelin Super Sport tires. If there is a hotted-up Forte5 hatch on the way, we should know before too long.

Kia releases first photos of new Sportage

Occasionally, an automaker introduces a great looking concept that translates seamlessly into a very handsome road car. This isn't exactly one of those times. Kia has released the first three images of the new Sportage, the company's small CUV. The company says they drew inspiration for the production model from the Provo Concept, shown at the 2013 Geneva Motor Show, although we see quite a lot more inspiration from the Niro Concept, originally introduced at the 2013 Frankfurt Motor Show, particularly around the front fascia. In fact, when we originally covered the Niro, commenter sp33dklz went as far as saying, "So, by the time this gets to us it will be a new four-door Sportage?" Gold star to you, sir. The front end is a rather busy place, although the rest of the design appears far cleaner. In front, you have almost top-mounted headlights that remind us a bit of the original Subaru B9 Tribeca. Kia's Tiger Grille is there, and it's flanked by four-unit LED running lights, like those used on the Sorento and Optima. While there's a bit too much going on up front, the rear end is a much cleaner affair. A chrome strip ties together the flattop taillights, while a pair of oval exhaust poke out of the silver-colored diffuser/bumper guard. The greenhouse gets an aggressive shape and a thick D-pillar, while meaty wheel arches and large alloy wheels – we're betting they're at least 18s – add some spice to the two-box profile. Check out the trio of images of the new Sportage at the top of the page. Then scroll down for the official press release and register your opinion in Comments. We'll have much more on the all-new Sportage when we make the trek to the 2015 Frankfurt Motor Show next month. FIRST EXTERIOR IMAGES OF ALL-NEW SPORTAGE All-new Sportage to be unveiled at IAA Frankfurt New "face" is biggest design change European Design Centre led styling Kia Motors has today revealed the first official exterior images of the all-new Kia Sportage, featuring a dynamic and strong new design. The all-new Sportage will make its global debut at the Frankfurt International Motor Show on 15 September 2015. Entering its fourth-generation, the all-new Kia Sportage features a bold, progressive design, with the vehicle's designers creating a sense of power and agility from every angle.