2015 Kia Soul on 2040-cars

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Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

Next-gen Kia Sportage teased in sketches

Kia is providing an early peek at the fourth-gen Sportage ahead of the crossover's debut at the 2015 Frankfurt Motor Show on September 15. The latest design comes from Kia's European design center, which is also located in Frankfurt. While sketches like this can often embellish the details, everything here appears largely in line with previous spy shots. Up front, the latest Sportage wears a low-slung grille with the complicated shape of its brand sibling, but the new swept-back LED headlights along the hood are the major change. At least in these sketches, they give the CUV a very stylish shape. The roof arches back to give a coupe-like silhouette, and glass appears to hide the B-pillar for an airy look. At the rear, LED taillights stretch all the way across the hatch. The automaker promises the "most refined high-quality cabin yet" in the release of these sketches, and it looks like an uncluttered place to be. We look forward to seeing how Kia's designers translate these details from ink to metal in Germany. Related Video: DYNAMIC ENERGY: THE NEXT-GENERATION KIA SPORTAGE Frankfurt unveil of all-new Sportage Dynamic new styling Most refined high-quality cabin yet Kia Motors will reveal its all-new Kia Sportage for the first time globally on 15 September, at the 2015 Frankfurt International Motor Show. Entering its fourth-generation, the all-new Sportage features a bold, progressive design, which exudes power and agility from every angle. The dynamic compact SUV styling creates visual harmony out of the tension between bold, precise feature lines and dramatically-sculptured bodywork. Inside, the all-new Sportage marries simple, modern style with rich material quality for Kia's most refined, highest-quality cabin to date. With the design of the new model led by the brand's European design centre – located in Frankfurt – the all-new Sportage represents the future face of Kia.

2021 Kia Seltos Review | Price, fuel economy, specs, pictures

The 2021 Kia Seltos proves you don't have to spend a lot of money for both function and fashion. Its price and exterior dimensions fall in between the subcompact and compact SUV segments, yet it boasts more interior volume than is expected and an abundance of special design details throughout that successfully counter some of the cheaper bits applied to keep the price down. Basically, it provides even more value beyond Kia's usual extra-long features list and warranty. In that way, the Seltos is in keeping with Kia's excellent Soul below it and Telluride above it. It's also a more competitive product than Kia's aging Sportage, which may have nicer interior materials and more powerful engines, but weaker interior packaging and design. Importantly, though, the Seltos is a compelling alternative to the crossovers in the two SUV size/price segments that it straddles, offering a hodgepodge of elements from each to create an appealing new whole. Its most direct competitor is the also-new and also-handsome Mazda CX-30, which is sharper to drive and has a higher-quality cabin. The Seltos' greater space likely makes it a better choice for more people, however. What's new for 2021? The Seltos is an all-new model in the Kia line-up. What's the Seltos interior and in-car technology like? If there's one area where the Seltos betrays its relatively low price, it's the quality of its interior materials. There's far more hard plastic throughout than you'll find in the slightly pricier Kia Sportage plus any number of like-priced compact crossovers. The door sills, dash tops, center console and cargo area are the most noticeable examples. However, Kia's designers cleverly made up for its accountants' dictates by elevating several key areas with upgraded materials and distinctive design elements. The 3D geometric pattern of the speaker grilles, the metal-look passenger grab handle, the sleek silver trim piece surrounding the air vents and starter button, and optional upgrades that include handsome heather-gray upholstery and the dash trim that can be glossy black, bright blue or stitched faux leather. There's also plenty of user-friendly technology. Standard on every Seltos is an easy-to-use 8-inch touchscreen packing standard Android Auto and Apple CarPlay. Standard on the SX Turbo is the same 10.25-inch touchscreen available in the Telluride, which enhances functionality with its widescreen layout (it's also largely similar to the one offered by Hyundai).