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2018 Kia Rio First Drive | Keep compact and carry on

When Kia announced that it would bring the fourth-generation Rio to the United States, we were rather surprised. The subcompact segment in which it competes isn't exactly hot here, and small cars have tight profit margins. It makes more sense to concentrate on tiny crossovers that are more popular and can sell for more cash. Ford seems to be taking this tack with the impending introduction of the EcoSport, and the delayed introduction of the new Fiesta in America. Even Kia itself has experienced success with sub-compact crossovers with the Soul. Kia seems determined to stick with the segment, though. A Kia representative told us that, even though the U.S. subcompact market may not be booming, it still accounts for about 500,000 cars a year. Plus, if any manufacturers leave the segment, that's an opportunity to pick up some conquest sales. He also said that regardless of the size of the market, Kia still sees a portion of the car-buying public that will always want a budget subcompact, and that it can be a good introduction to the brand. So with that in mind, is the Kia Rio a good introduction to the Korean car company? In general, yes, and we were introduced to it in and around Baltimore, Md., where we were able to try out a top-level Kia Rio EX on everything from cobblestone streets to winding country lanes. And at first glance, the Rio is a handsome little machine. While the previous generation was round and bubbly, the new model looks more aggressive, and has a shape more akin to larger vehicles. Thank the longer, more horizontal grille, slender, swept-back headlights, lower belt line, large lower grille and jutting lip. The hatchback is the more attractive version of the car, but the sedan is far from ugly, which is no small feat for a subcompact. Compared with the European version of the Rio, and even the previous-generation model, though, there are visual differences that reveal the fourth-generation U.S.-spec Rio has succumbed to cost-cutting measures. The first tipoff is the wheels. The alloys on the Rio EX, the only model with alloy wheels, are a minuscule 15 inches. Though admittedly adorable, and probably a boon to ride quality, they do look disappointing when compared to the available 17-inch units on the European model, or even those on the old Rio. The headlights and taillights are plain and simple, too. The headlights are reflector halogen lamps, and the taillights and turn signals use incandescent bulbs.

Kia, Mercedes, Carmax poised to return to NBA after league bans Sterling

NBA Commissioner Adam Silver dispatched some swift justice yesterday on the bigoted owner of the Los Angeles Clippers, Donald Sterling. The 80-year-old billionaire was banned for life and fined $2.5 million for making strongly racist remarks that were recorded on tape. Commissioner Silver has also vowed to try and force Sterling to sell the Clippers in a bid to sever any and all connection between him and the NBA.
Sponsors had rapidly abandoned the Clippers, with covers like the one above going up on sponsor logos during a playoff game against the Golden State Warriors earlier this week, due to the strong and vocal public condemnation of Sterling and his views. With the punishments in place, though, the door has been opened for Kia, the southern California dealer group for Mercedes-Benz and used-car retailer CarMax (among other, less auto-related organizations like State Farm, Red Bull and Sprint) to renew their sponsorship with the team.
"We stand with the Commissioner, the league, the players and the fans condemning Mr. Sterling's views. We look forward to a positive resolution and continuing our relationships within the NBA community, including our league and team sponsorships and our personal ties to [Clippers star] Blake Griffin," Kia said in a statement obtained by Automotive News.

2020 Kia Soul First Drive Review | FUNky

It's hard to believe, but the Kia Soul first went on sale a decade ago, hitting the market for the 2010 model year to challenge the new-to-America Nissan Cube and the wheeled box pioneer Scion xB. We're not sure, of the three, we'd have put our money on the Soul to outlast the rest, but here we are. The xB and Cube are long dead, and the Soul is on its third-generation, ready to take on the latest crop of subcompact crossovers that have replaced the old boxes. The new generation is completely redesigned from the ground-up, sporting bold but recognizable looks. Under the skin is a new standard engine, and the lineup features additional trim lines, each with unique styling. We tried out two versions of the new Soul, the crossover-inspired X-Line with a new naturally aspirated 2.0-liter engine, and the sporty GT-Line with the optional turbocharged 1.6-liter engine. What we discovered was a spunky, funky hatch that's a great choice all-around in one guise - and a questionable choice in another. Kia Soul X-Line The Kia Soul X-Line is roughly a mid-level model, starting at $22,485, and it features the powertrain that the vast majority of Souls will have: a 2.0-liter inline-four making 147 horsepower and 132 pound-feet of torque coupled to a CVT. That's a $4,000 step up from a base, manual LX, and the price difference is attributable to styling tweaks – plastic fender flares and silver-painted trim meant to evoke skid plates – plus the addition of blind-spot warning and rear cross-traffic warning. Despite the quasi-crossover looks, there's no extra ground clearance nor the option of all-wheel-drive. We don't think most buyers will mind, too much, since most Souls will probably never leave pavement anyway. The four-cylinder engine is about par for the segment. Acceleration is sluggish with plenty of noise, but throttle response is snappy, and the sounds it does emit is pleasantly growly. Fuel economy for most CVT-equipped Souls comes in at 27 mpg in the city, and 33 on the highway, which matches the old naturally-aspirated 1.6-liter model's city economy and improves on the highway by 3 mpg. That puts it ahead of the Toyota C-HR and tied with the CVT-equipped Subaru Crosstrek. The EX version of the Soul manages an impressive 29 mpg in the city and 35 on the highway, coming close to matching the Nissan Kicks that gets 31 mpg in town and 36 on the highway. Choosing a manual in the Soul brings fuel economy down to 25 in the city and 31 on the highway.