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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Kia previews the seven electric cars it plans to launch by 2027

Kia released a dark design sketch to shine a sliver of light on the seven electric cars it plans to launch by 2027. It hopes that battery-powered models will represent at least 25% of its global sales by 2029. Long on vision but short on details, the image shows the vague outline of seven vehicles that will join the South Korean company's range in the coming years. Company CEO Ho-Sung Song noted the models will be positioned in a variety of market segments, and the image depicts several different silhouettes. The cars on the left look like SUVs and crossovers, while the ones on the right seem to ride a bit lower; there may even be a sports car in the mix. All are linked by a crease-free design, though keep in mind they're still under development. Kia is not a newcomer to the electric car segment. It released its first series-produced EV, an electric version of the Ray sold in global markets, in 2011, and its current range includes battery-powered variants of the Soul and the Niro. The aforementioned septet represents the next step in its offensive. Its members will be standalone EVs, meaning they will not be based on gasoline-powered cars, and they'll all be part of the same family. In a way, Kia is following the same path as Volkswagen, which chose to group its future EVs under the ID umbrella. We'll get our first taste of Kia's new range of electric models when the firm releases a car code-named CV in 2021. It was designed for "many regions globally," though whether that includes the United States is up in the air, and it will usher in the design language that will characterize the line-up. Unofficially, we hear it will arrive as a sedan-SUV cross that will draw inspiration from the Imagine concept introduced at the 2019 edition of the Geneva auto show. Croatia-based Rimac (which Kia has invested in) will play a role in the development process. At the other end of the spectrum, Kia is working on a rugged, body-on-frame pickup that's about as big as the Ford Ranger. It could spawn a large SUV positioned above the Telluride as an alternative to the Chevrolet Tahoe.  

New York Auto Show Special with the Ram REV, Kia EV9 and more | Autoblog Podcast #775

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. They start off with what it was like to be at the New York Auto Show, then provide analysis on all the big reveals. The big reveals touched on include the 2025 Ram REV, 2024 Kia EV9, Genesis GV80 Coupe Concept, 2024 Hyundai Kona variants, 2024 Subaru Crosstrek Wilderness and 2024 Jeep Wrangler. They also touch briefly on some non-NY news with a refresh of the Mercedes-Benz GLS-Class. Lastly, the two discuss the cars they've been driving, including the 2023 Mercedes-AMG EQE and our long-term Toyota Sienna minivan. Autoblog Podcast # 775 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown NY Auto Show 2025 Ram 1500 REV packs 650 horsepower, up to 500 miles of range Kia EV9 targets 300 miles of range, U.S. production at NY Auto Show Genesis GV80 Coupe Concept is coming to reality 2024 Hyundai Kona Electric and gas variants revealed with full specs at NY Auto Show 2024 Subaru Crosstrek Wilderness takes the hatchback to literal new heights 2024 Jeep Wrangler reveals more tech, refinement — and a cheaper 4xe News 2024 Mercedes-Benz GLS-Class gets a light update What we're driving 2023 Mercedes-AMG EQE Long-term 2023 Toyota Sienna Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2025 Ram 1500 REV packs 650 horsepower, up to 500 miles of range