2014 Kia Soul Plus on 2040-cars

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Kia recalls 9,700 new Sorento models for potential front axle failures

Kia has announced a recall on the 2014 Sorento due to an issue that could lead to a broken right front driveshaft on certain models. Only models equipped with the 2.4-liter inline four-cylinder engine and front-wheel drive are affected by the campaign.
The National Highway Traffic Safety Administration says that Sorento models built between January 7 through March 12 of this year may experience broken axle shafts that could lead to loss of power or cause the vehicle to roll if parked. According to the Detroit Free Press, a total of close to 9,700 units are being recalled, but that number is closer to 9,300 for customers in the US.
Kia says that it has had one incident with an internal vehicle that experienced a separated axle shaft in addition to 10 related warranty claims, but it says no accidents or injuries have been reported. The recall campaign will begin next month. Scroll down for the NHTSA recall notice as well as an official statement from Kia.

Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

Recharge Wrap-up: Hyundai and Kia rethinking diesel for US, BMW i partners with Soho House

Hyundai and Kia are once again considering bringing diesel vehicles to the US. "It's something that's a strong consideration for us at this point," says John Juriga of Hyundai/Kia America. Diesel would help the group meet future fuel economy standards. While the obstacles that previously kept the brands from bringing diesel to the US in the past still exist, Juriga says they see a "more direct path" to making diesel work for them. Hyundai and Kia are also considering introducing cylinder deactivation, plug-in hybrids and 9- and 10-speed transmissions to reach fuel economy targets. Read more at Wards Auto. BMW's i division is teaming up with Soho House as its official automotive partner. BMW will provide i3 EVs for the private club's members and guests to use. The two groups will also host events together focused on art, design and innovation, beginning with an art talk called, "The Naked Truth? Nudity, fashion, and the photographic image today." According to BMW's Steven Althaus, the two brands are a great match. "BMW i and Soho House share a common mindset: both brands strive for innovation, creativity as well as a special sense for aesthetic setting new design standards," Althaus says, "What I look forward to most about our partnership is our determination to create memorable and sophisticated experiences together." Read more in the press release below. Foodlogica aims to reduce the environmental impact of food transport in Amsterdam using solar powered electric trikes. The trikes deliver food to local businesses and restaurants, a job usually done by air-polluting diesel trucks. The electric trikes feature cargo boxes that can hold 47 cubic feet or about 660 pounds of food. The trikes are stored in a shipping container fitted with solar panels, which charges them when they're not in use. By delivering food using solar and human power, Foodlogica is helping taking pollution and traffic congestion out of the "last mile" of food transport in Amsterdam. Get hungry and read more at Treehugger. An organization called Ten9 wants to get 1 billion people using sustainable transportation by 2025. Ten9 is a coalition of organizations that are trying to get transportation to that "tipping point" through technology, policy and good ideas. Ten9 wants to get Tesla CEO Elon Musk on board, as well as other business and technology leaders and world leaders.