2014 Kia Soul ! on 2040-cars

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Kia boss details 5-year plan to overhaul brand with EVs front and center

Kia's new boss has detailed an aggressive, $25 billion plan to electrify much of its lineup by 2025 and change its brand image. Hosung Song, promoted to President in March, wants to move faster than parent company Hyundai into EVs and PBVs, or purpose-built vehicles, better suited to how he believes cars will be used in the future. In an interview with Automotive News, Song said that Kia's "Plan S" will offer 11 electric-only models by mid-decade, comprising 6.6% of the global EV market share and generating 20% of Kia's own sales. By then, Song believes the total cost of ownership for electric and internal combustion cars will be about the same, as ICEs require more maintenance and fuel costs are projected to rise. Not only that, but by 2026 Song wants Kia to sell half a million battery-electric vehicles, as well as another half-million hybrids, PHEVs and other "green" offerings. By 2027, Kia will have seven models powered exclusively by electrons. Then, by 2029, a full quarter of Kia's sales will be from EVs. As for PBVs, Kia describes them as vehicles specifically designed for ride-hailing services, as autonomous taxis and e-commerce delivery-bots. They will be used primarily in urban centers and feature autonomous tech, as cities around the world change the rules for cars and car ownership. The new plans dovetail with Kia's desire to appeal to a younger customer base. However, Song told AN that he also wants to move the brand upmarket, which may conflict with the utilitarian, robo-taxi image that PBVs will foster. Finally, ushering in this new era will be a revamped Kia logo. According to AN, Kia will dispense with the name-in-an-oval badge that has been in use since 1994. Instead, the new branding will resemble the stylized name, sans oval, found on the Kia Imagine concept revealed at Geneva in 2019. As for the "S" in Plan S, Kia says that it stands for "shift," as in a shift "from a business system focused on internal combustion engine vehicles toward one centered on electric vehicles and customized mobility solutions." Related Video:

Kia Telluride could head into luxury territory with flagship trim

Kia will expand the Telluride lineup with a range-topping trim level that will catapult the SUV into luxury-car territory, according to a recent report. The variant will arrive as one of the firm's most expensive models. Without citing sources, website AutoSpies wrote the yet-unnamed flagship Telluride will stand out from less expensive models with a two-tone paint job split below the roof line and additional interior colors, among other posh tweaks. And, somewhat surprisingly, Kia will allegedly offer buyers an off-road package that will bundle skid plates, beefier tires, and a bull bar. The off-roader described by the publication sounds a lot like the concepts Kia brought to SEMA 2018, and it could surf the ruggedization wave sweeping across the industry. There's no word yet on whether the deluxe treatment will continue in the engine bay. As of writing, the Telluride is only offered with a 3.8-liter V6 rated at 291 horsepower and 262 pound-feet of torque. An eight-speed automatic transmission and front-wheel drive come standard, and all-wheel drive is offered at an extra cost. Kia hasn't commented on the rumor, and it hasn't announced plans to expand the Telluride's trim hierarchy. If it's accurate, the flagship version could make its debut in 2020 and arrive in showrooms during the 2021 model year. Its upmarket ambitious would push its base price toward the $50,000 mark, about $20,000 more than the entry-level model and a $10,000 premium compared to the SX currently positioned at the top of the line. While the idea of paying $50,000 for a Kia will certainly startle more than a few buyers, it's not as far-fetched as it sounds. The Stinger is already there, the most expensive GT2 trim is pegged right at that price point, so the South Korean firm has already proved it has the credibility to compete in this space. The Telluride lends itself well to an extra dose of opulence, especially considering demand for luxury SUVs continues to grow in America.

2014 Kia Soul gets new 'Totally Transformed' hamster commercial

The lovable, anthropomorphic hamsters from Kia are known for electronic dance music, head bopping, and of course, a certain funktastic Korean box-on-wheels. With a new Soul on the way, the adorable rodents need to be ready to appear alongside the resculpted crossover. Only one thing could get them ready in time - cue the training montage.
The commercial, called Totally Transformed, features Lady Gaga playing in the background, along with gratuitous footage of the hamsters shedding some weight. The Kia designers also get some attention, as they're hard at work designing the hamsters' new ride. Take a look below for the full, 91-second spot.