2014 Kia Soul ! on 2040-cars

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Kia Rio hatchback facelift in Europe brings lots of new tech

Earlier this year, Kia put a fleet of Rio hatchback prototypes on the road in Europe wearing near full-body camouflage, which was a lot of secrecy for what was expected to be a minor facelift. The South Korean automaker has revealed the final product in Europe with an unforeseen bounty of changes to increase efficiency and bolster technology. The cosmetic formula doesn't deviate much, a narrower tiger grille sitting over a thicker bumper with reshaped fog light housings. At the corners, all Rios will come with full LED lighting. The color palette grows with the addition of Perennial Grey and Sporty Blue, the latter hue seeping into the cabin with a blue color pack that brightens up the dashboard, seat bolsters, arm rests, and contrast stitching. The GT-Line goes monochrome with a black interior offset by white piping and stitching, and a carbon-fiber-effect dashboard. Every model comes with a height-adjustable driver's seat, which is an optional upgrade for the passenger's seat. New 16-inch, eight-spoke wheels will also be available. Under the hood, Kia debuts an EcoDynamics+ powertrain with new 1.0-liter Smartstream mild hybrid gas engines in two outputs that replace the 1.0-liter Kappa engines. The Rio marks Kia's first application of a 48-volt mild hybrid system, the belt-driven integrated starter generator programmed to extend its shutdown time to increase fuel economy. The 99- and 118-horsepower outputs match the previous engines, but in the 118-hp version torque rises from 127 pound-feet to 148. Both mills will offer three drive modes, Normal, Eco, and Sport. Squeezing out more efficiency for buyers who stick with the standard manual transmissions, Kia engineers developed a clutch-by-wire. Instead of a mechanical linkage, electronics control the clutch actuation. Combined with an update to make the engine start/stop system dependent on pressing the brake and the clutch instead of just the clutch, manual-equipped Rios expand the time the engine is shut off when coasting to a stop. The other two engines in the lineup will be new versions of the 1.0-liter with 99 hp that will come with a six-speed manual transmission as standard instead of the five-speeder, and naturally-aspirated 1.2-liter with 83-hp. A seven-speed dual-clutch transmission will be optional.  Inside, the dash cluster fits a 4.2-info screen with higher resolution.

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia K900 with 650 hp debuts at SEMA

Kia revealed a monster-powered K900 - with output approaching 650 horsepower - this week at the SEMA Show in Las Vegas. Fittingly called the "High-Performance" K900, the sedan gets a Garrett 2871R twin-turbo application, which boosts the 5.0-liter V8 engine from its stock rating of 420 hp.
The heady power is underscored by a sinister appearance package, which includes a custom body kit with carbon-fiber inserts, blacked-out chrome trim and 21-inch gloss black wheels. The K900 also has a lowered Eibach suspension and eight-piston brakes with 15-inch cross-drilled rotors.
Inside are tan leather seats with black suede accents. Eleven-inch monitors are mounted in the seatbacks, and the trunk features a specially designed compartment for a racing suit.