2014 Kia Soul + on 2040-cars

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2014 Kia Soul gets new 'Totally Transformed' hamster commercial

The lovable, anthropomorphic hamsters from Kia are known for electronic dance music, head bopping, and of course, a certain funktastic Korean box-on-wheels. With a new Soul on the way, the adorable rodents need to be ready to appear alongside the resculpted crossover. Only one thing could get them ready in time - cue the training montage.
The commercial, called Totally Transformed, features Lady Gaga playing in the background, along with gratuitous footage of the hamsters shedding some weight. The Kia designers also get some attention, as they're hard at work designing the hamsters' new ride. Take a look below for the full, 91-second spot.

America was the unexpected theme at the 2017 Detroit Auto Show thanks to Trump

President-elect Donald Trump was not in attendance at this year's Detroit Auto Show, but it sure seemed like he was the target audience for many of the press conferences and announcements surrounding the event. Several manufacturers chose to play up existing and future commitments to the US in general and American jobs specifically in their presentations to the press, and we're pretty sure that has everything to do with Trump's recent targeting of automakers on Twitter. To us, it seemed automakers were going on the offensive to try and preempt any future tweet-shaming for investing in auto manufacturing anywhere but the US. The pro-America sentiment started the week prior to the auto show, with Ford announcing that it would build several future electrified vehicles at its Flat Rock Assembly Plant in Michigan and also cancel a $1.6 billion factory planned for Mexico. Ford announced the two items on the same day, but the reality is that they likely have no relation to each other; the Mexican plant is being skipped because the company doesn't need the extra capacity to build the Ford Focus right now. Trump was still happy to share the news on Twitter. Then, on Sunday, FCA announced it would invest $1 billion in manufacturing plants in Ohio and Michigan to produce the new Jeep Wagoneer, Grand Wagoneer, and Wrangler-based pickup. It's not as though those potential new jobs were on their way out of the US, necessarily, but FCA took the opportunity to mention that plant upgrades at the Warren Truck Plant would allow the company to build Ram heavy duty trucks, which are currently assembled in Mexico, there. CEO Sergio Marchionne confirmed that Trump and his proposed tariffs had nothing to do with the decision. We certainly believe that, but we also have to believe that the timing of the release, positive outcome for America, and zero gain for Mexico were all orchestrated. Again, Trump sent out a victory tweet as if this had been his doing. Ford then used its press conference at the show on Monday to reiterate the plans for Flat Rock and also confirm that the Ford Bronco and Ranger nameplates will be returning to the US market, and that both will be built at a plant in Michigan. Announcements of manufacturing locations are usually aimed at the UAW, which certainly has a stake in these things, but again this one was broadcast to the auto show crowd in general.

2020 Kia Soul gets fuel economy ratings boost

Federal fuel-economy ratings are out for the all-new 2020 Kia Soul and show that the switch to the 2.0-liter four-cylinder engine also found in the Forte sedan has turned the boxy compact crossover into more of a fuel-sipper compared to its predecessor. When operated in Eco driving mode, the EPA rates the Soul fitted with the 2.0-liter engine at 35 miles per gallon on the freeway and 29 mpg in the city for a combined 31 mpg. Otherwise, the same model is rated at 27 mpg in the city, 33 on the highway and a combined 30 mpg. Versions fitted with the 1.6-liter turbocharged seven-speed top out at 27/32/29 mpg, while the 2.0-liter offered with a six-speed manual delivers 25/31/27 mpg. The outgoing Soul fitted with the 1.6-liter engine maxed out at 28 mpg combined, while the more powerful outgoing 2.0-liter version was rated at 27 mpg combined. The ratings for the 2020 Soul easily outperform the 2019 Jeep Renegade, another compact crossover, which is rated 22/30/25 mpg in its top configuration, but are short of the 2019 Nissan Kicks, which gets 31/36/33 mpg. Kia is pairing the 2.0-liter engine with its Intelligent Variable Transmission, its version of a CVT, for the 2020 Soul as well as the six-speed manual. It offers 147 horsepower and 132 pound-feet of torque. The turbocharged 1.6-liter twin-scroll four-cylinder mates with a seven-speed dual-clutch automatic transmission and offers 201 hp and 195 lb-ft of torque. The standard version of the 1.6-liter makes 130 hp and 118 lb-ft. Still to come, and not yet rated, is the Soul EV, which borrows its electric motor and 64 kWh battery pack from the Niro EV and Hyundai Kona Electric, offering 201 hp and 291 lb-ft of thrust. It's expected to have a driving range of more than 200 miles, accommodate DC fast charging and go on sale sometime later this year. We still don't have pricing for the gas-powered versions, which are set to hit showrooms in the first half of this year.