2014 Kia Soul ! on 2040-cars

Auto blog

Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.

Kia Forte5 hotted-up hatch could be coming back to U.S. market

CarBuzz discovered an executive order Kia submitted to the California Air Resources Board (CARB) that appears to leave a placeholder for a new Forte5. The previous Forte5 — the hatchback version of the Forte sedan — was sold in the U.S. until last year. The tailgated version didn't make the jump to the new-generation Forte sedan that went on sale in the latter part of 2018. The question is whether the lodged paperwork means we can expect a new Forte5 to come our way, or if Kia's U.S. arm is merely preparing for the possibility. Kia's CARB filing lists four 2020 model-year Forte trims: A Forte sedan without smart cruise control (SCC) that can be had with Kia's seven-speed dual-clutch transmission or a six-speed manual; a Forte sedan with SCC that comes with the DCT; a Forte5 with the DCT; and a Forte5 with the DCT and SCC. All four cars get a 1.6-liter four-cylinder. The only such engine Kia has is a turborcharged GDI unit with 201 horsepower and 195 pound-feet of torque, currently found in the Soul GT. The only engine available in the Forte sedan at the moment is a naturally-aspirated 2.0-liter four-cylinder with 147 hp and 132 lb-ft, with a CVT manipulating gear ratios. In an interview with Motor Trend at the 2018 Detroit Auto Show where the latest Forte sedan was launched, the Forte's product manager said, "We're not done with Forte. ... We have more exciting products that are coming that I can't speak of." We know there's a production version of the Forte GT on the way with the 1.6-liter, so that takes care of two of the listed vehicles. At the time of the interview, MT wondered if the Kia exec was alluding to "a return of the Forte5 hatchback," something cribbed off the gorgeous Proceed concept shown at the 2017 Frankfurt Motor Show. If we were to peer perhaps too closely at the tea leaves, in January of this year Kia launched the new Forte5 hatchback at the Montreal Auto Show (pictured). An exec with Kia Canada said that country is "the first in North America to get up close to a brand-new vehicle." Perhaps we'll be the second. That car in Canada comes with the 2.0-liter four-cylinder in base trim, and will offer the 1.6-liter as part of a "GT performance upgrade." We know the Forte GT sedan will come with nicer and sportier bits like LED headlights and 18-inch wheels on Michelin Super Sport tires. If there is a hotted-up Forte5 hatch on the way, we should know before too long.

Recharge Wrap-up: Hyundai/Kia fined $755M for exaggerated MPG ratings; BMW dealers want more i8s

The fine against Hyundai and Kia has grown to $755 million for overstating fuel economy ratings. $360 million of that fine comes from the EPA for violation of the Clean Air Act: $100 million is a civil penalty, $210 million is a forfeiture of greenhouse gas credits and another $50 million will pay for independent fuel economy audits on future models. The remaining $395 million is a settlement for customers who purchased the affected vehicles. A slew of 2011 to 2013 models were found to have fuel economy ratings overstated by one to six miles per gallon. Customers will be awarded funds to offset the unexpected fuel costs or to put toward a new Hyundai or Kia vehicle. Read more at Hybrid Cars. BMW dealers are awaiting details on new dealership standards - and BMW i8 models for their showroom floors. According to BMW National Dealer Forum Chairman Steve Late, BMW dealers are anxiously waiting to see what sort of updates they'll need to do to get in line with BMW's Future Retail 2016 program. As for the new EVs, Late says that the BMW i3 sales were slow to start, but that once people learned more about it, "wham, bam, it is taking off." The i8 shortage is a bigger problem: "I was allocated three for 2014, and I have a waiting list of 47 people. This year, maybe I will get eight or 10, and I still won't be able to fulfill them." Still, Late says he won't sell the cars at an upcharge. Read more at Automotive News. Opel is reportedly planning an electric version of its Karl hatchback. According to German automotive magazine Autobild, Opel will begin selling the diminutive Karl EV by the end of 2018. The electric car will offer a driving range of about 93 miles. The gasoline-powered version is expected to begin deliveries this June. Read more at Automotive News Europe. PSA Peugeot Citroen says it will keep its Hybrid Air program alive as it looks for a cost-sharing partner. Hybrid Air technology uses a compressed air hybrid system to improve fuel economy as we saw in the Peugeot 208 Hybrid Air concept. A French newspaper reported that Hybrid Air won't make it to commercialization, and that the program's team of engineers has been reduced. A PSA spokesperson confirms the change to the program, saying, "We are now waiting for another partner to help us begin the production stage." Read more at Automotive News Europe. Related Video: