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Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

Kia chasing dinero using Robert De Niro to sell e-Niro

Robert De Niro is living the ideal blueprint for a respected veteran actor. At age 75, he's continuing to make films (Martin Scorsese and Joaquin Phoenix films nonetheless), he's set to be honored at the Marrakech Film Festival, and he's still getting those advertising checks. His newest source of cash flow is coming courtesy of Kia, with the announcement at the Paris Motor Show that De Niro will lead a new advertising campaign for the Niro crossover. The new campaign was introduced in tandem with the European debut of the all-electric version of the Kia Niro. Likewise, the De Niro campaign will strictly be used for the European market. It will include not only TV spots, but digital and print advertising, as well. In a culture that is so dependent on social media that is fueled by memes, the Niro connection seems like a no-brainer. "The communication plan for the e-Niro will be as special as the car itself," Vice President for Marketing and Product Planning at Kia Motors Europe Artur Martins said in a press release. "These advertisements will draw on Robert De Niro's unique ability to entertain, as he educates drivers about the e-Niro — a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have." The e-Niro, which claims a 301-mile range on a single electric charge by European measurements (280 miles in the U.S.), is part of a larger Niro family. In the U.S., Kia currently offers a hybrid variant, as well as a plug-in hybrid variant, and is expected to launch the all-electric version in the future. Related Video:

Redesigned Kia Sorento lineup to include hybrid, plug-in models

The next generation of Kia's mid-size crossover will be electrified, a company executive confirmed Friday. The redesigned Kia Sorento, due in 2020 as a 2021 model, will be offered in both hybrid and plug-in hybrid variants. Kia's European COO, Emilio Herrera, confirmed the new green models in an interview with Automotive News Europe. They will join the Niro (which is offered both as a PHEV and a pure EV) and the delayed 2021 Soul EV in Kia's stable of electrified crossovers.  Details are still slim, and while the U.S. is the largest potential market for the Sorento, American buyers have been hesitant to jump on larger hybrid models. At this point, it's not clear whether the two hybrid models will be included in the variants available with the new Sorento launches, or whether they will be added to the lineup later in the crossover's product cycle.  Autoblog has reached out to Kia for clarification on timing and availability and we will update this story if we learn any pertinent information.  We do know that the new Sorento is due in 2020, and will share its fundamental architecture with sister brand Hyundai's new Santa Fe. Hyundai has not announced formal plans to offer hybrid variants of the Santa Fe here in the states, but electrified powertrains were hinted at for Europe when the crossover was originally unveiled at the Geneva Motor Show back in 2018.  Like Hyundai, Kia has been working hard to overhaul its crossover and SUV lineup here in the United States, where customers are migrating to taller vehicles in droves. The introduction of the larger Telluride has made some room for the stretched Sorento to shrink back into its primary role as a two-row mid-sizer. Related Video