2013 Kia Soul + on 2040-cars

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2014 Kia Sorento garners five-star NHTSA rating

The 2014 Kia Sorento has just earned a five-start crash-test rating from the National Highway Traffic Safety Administration, as well as a Top Safety Pick rating from the Insurance Institute for Highway Safety.
According to Kia, the new Sorento scored well in both frontal and side-impact crash tests, while also netting high marks in rollover testing. Orth Hedrick, Kia's American director of product planning said, "Already a compelling entry in the compact CUV category, earning a five-Star rating from NHTSA makes the Sorento an even stronger contender within its segment while underscoring Kia's overall commitment to delivering safety and exceptional value to our customers."
The Sorento joins the Sportage within the Kia range, and the Honda CR-V, Hyundai Santa Fe Sport, Mazda CX-5 and Subaru Forester in netting a five-star score in the small, CUV segment. Take a look below for the official press release from Kia.

2020 Kia Soul earns highest Top Safety Pick + rating from IIHS

The completely redesigned 2020 Kia Soul has finally been crash tested by IIHS, and the results are quite good. The subcompact crossover earned the organization's highest rating of Top Safety Pick +, which topped the previous generation's plain Top Safety Pick rating. The main reason for the higher overall rating is because of an improved passenger-side small overlap crash test result. The new model is now rated "Good" rather than "Acceptable" for the previous model. The rest of the new Soul's crash test results also got the top "Good" rating. Performance in other IIHS test categories are about the same as they had been. The Soul gets the top "Superior" rating for forward collision prevention. The system could stop the car completely before a collision at speeds up to 25 mph. It should be noted that automatic emergency braking is only available as a standard feature on S, EX and GT-Line models. The system with pedestrian detection is only available as a standard feature on the turbocharged GT-Line. Headlight performance was rated "Good" for models with LED headlights, also helping give the Soul the Top Safety Pick + rating, but the halogen headlights that come with lower trim levels were rated as "Poor." The LATCH anchor points for child seats are continued to be rated "Acceptable" for ease of use and access.

Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.