2013 Kia Soul ! on 2040-cars

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K900 probably won't be last time Kia goes alphanumeric

This is part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.
The new Kia K900 luxury sedan stands as a four-wheeled flag in the ground of the financially fertile turf of the world's premium automakers. It's a bold move for a Korean manufacturer that was best known for inexpensive MSRPs and easy credit only a few years ago. The company has made sure it has the requisite trappings of premium motoring: indulgent size, rear-wheel drive, a powerful V8 engine, real wood trim and rich leather seats. It has also ensured the model has another important earmark of luxury - an alphanumeric name. These days, everyone from Audi to BMW to Cadillac to Lexus to Volvo rely on a jumble of letters and numbers to make up their model names. We've been told this is all part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.

Kia teases K5/Optima again, in two different ways

When Kia teased a drawing of the third-generation K5 sedan for the Korean market — our Kia Optima — the pictured red sedan adopted a fastback shape and detailing somewhere in between evolution and revolution. The South Korean automaker has teased the K5 a second time with two different takes on the next-gen four-door, one of them tipped all the way to the side of revolution, the other presenting a refined evolution. The revolutionary takes (second and third in the gallery above) look as if the spirit of SEMA bled across the Pacific to Seoul. In these two drawings, the K5 has been lowered, widened, given a jutting front fascia rife with intakes, set on giant wheels with rubber-band tires, and slathered in color-shifting violet and lavender paint. The leanness makes the family sedan look more like a coupe, especially from the hippy and winged rear three-quarter.  The evolutionary take (the silver car that's first in the gallery), found on Kia's Korean site, looks more like the car everyone has a chance of getting. The drawing provides a handsome basis for the exaggerations in the other renderings; everything's here from the SEMA-fied version, only toned down. We gather that, on the outside, designers intend to make their statement with the sheetmetal behind the B-pillar. The lines create a fastback profile, stressed by the chrome cradle running from one A-pillar, around the backlight to the other A-pillar. If the shutlines are accurate, the decklid will be split by a dark portion that acts to extend the rear window graphic and a body-colored panel. Racy vents aft of the rear wheels tie into wide chrome exhaust finishers and a prominent, slatted diffuser.  Kia's thrown a lot of copy at what it's going for with the next K5/Optima, talking about the "evolution of dynamics" and noting how this car will turn the "Tiger Grille" into the "Tiger Face." Part of that involves merging elements of the grille and headlights into a more organic piece. The K5 looks like it will adopt a restrained version of the new headlight-grille combination recently shown on the redesigned Hyundai Grandeur (our Azera, no longer on sale here). We'll be seeing more of it in the future.

Kia confirms Soul EV headed to US, cue the electric hamsters

Kia has been toying with the notion of an electric vehicle for years now. In the two years since the Korean automaker revealed the Ray EV concept, rumors of a battery-powered production vehicle have persisted, evidenced most recently by spy shots showing an electric version of the Soul hatchback this past July. Now Kia has officially announced that the Soul EV is heading for production.
Although Kia has yet to reveal official photos or specifications, this is the first confirmation we've received that the Soul EV is indeed headed for a showroom near you. Set to arrive sometime next year, the Soul EV promises to pack an as-yet unspecified arrangement of electric motors and batteries and visual cues that aim to improve the vehicle's aerodynamics and differentiate it from the conventionally powered Soul.
We'll have to wait until its debut approaches at an undetermined upcoming auto show in the US for more details, but for now you can delve into the official announcement below and scope out those same spy shots in the gallery above.