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Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

More than a half-million Hyundai, Kia compacts recalled for brake light problem

Hyundai and Kia will recall more than a half-million compact cars in the U.S. starting next year because of a brake-light problem. The recall covers more than 390,000 Hyundai Elantras from the 2013 and 2014 model years, and more than 134,000 Kia Forte cars from 2012 through 2014. The Associated Press, citing documents the companies filed with the federal government, reports that a polymer stopper pad between the brake pedal arm and the light switch can deteriorate and keep the brake lights on when the brakes aren't actually engaged. The problem also means a driver can shift out of park without stepping on the brake pedal. Neither automaker reported any crashes or injuries stemming from the issue. Dealers will replace the stopped pads starting Jan. 30 for Kia and Feb. 8 for Hyundai.Related Video:

Jeep Wagoneer S and Mazda Miata updates | Autoblog Podcast #817

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Electric, John Beltz Snyder. In the news, F1 snubs Michael Andretti, Jeep shows off the electric Wagoneer S, Mazda reveals the updated 2024 Miata, Mary Barra talks about future plug-in hybrids, and Rivian is set to reveal a new global product. In reviews this week, we've been driving the new Kia EV9, the Genesis Electrified GV70 and our long-term WRX. We also get a Spend My Money update, and help someone pick a replacement for a Cadillac CTS. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #817 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown F1 rejects Michael Andretti's bid to join 2025 Jeep Wagoneer S EV revealed in photos 2024 Mazda MX-5 Miata gets a ton of significant updates GM CEO Mary Barra promises shareholders more PHEVs Rivian planning 'worldwide product launch' on March 7 Cars we're driving 2024 Kia EV9 2024 Genesis Electrified GV70 Long-term Subaru WRX Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Motorsports Podcasts Genesis GM Jeep Kia Mazda Subaru Convertible Crossover SUV Electric Luxury Sedan Rivian