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Car buyers are paying big money for technology they don't use

J.D. Power released the results of its Tech Experience Index study that measures "how much owners like [in-car] technologies and how many problems they experience with them." Among the study's findings, automakers are loading vehicles with more software and digital experiences that owners claim they never learn how to use or decide they don't need. For example, owners report to J.D. Power that gesture controls, like those used by BMW (spinning a finger, for instance, can raise or lower the audio volume), don't improve the overall ownership experience. In fact, gesture controls received the lowest overall satisfaction score in the study for a second consecutive year. In another example, the study found that 61% of owners claim never having used "in-vehicle digital market technology," while 51% of respondents said they didn't need it. Driver/passenger communication technology was another sore point with users, with 52% saying they have never used the technology, and 40% of those saying they have no need for it. (10 Features owners say they want, and 7 they really don't). Conversely, some technologies are well received by owners. For American owners, rear-view cameras and so-called "ground view" cameras were among the top three desired technologies. We assume that "ground view" is a surround-view or 360-degree camera system. The one-pedal driving possible in a number of EV's with adjustable regen braking also scored very high marks and few claimed issues.  While it could be argued that owners who don't want to use a specific piece of technology should just avoid using it, the reality is that all of these unused features add cost to the final price of any vehicle. Considering that the average transaction price of a new vehicle hit a record $45,031 in September of 2021, controlling spiraling costs is a big deal. J.D. Power's survey results found that dealerships can play a big role in explaining new technology to buyers. Scores for some technologies like trailer assistance received higher scores from owners who received training from their dealers. Unfortunately, 71% of owners say they were taught how to use tech from outside sources whereas only 30% learned from a dealer. The results of this study are the product of responses from 110,827 owners of current model-year vehicles that J.D. Power surveyed after 90 days of ownership from February through July 2021.

UPDATE: 2021 Kia K5 name confirmed in fuel economy listing

UPDATE: Additional Kia K5 fuel economy data has been added to the FuelEconomy.gov website. It includes two sets of fuel economy numbers for what seems to be front-wheel-drive trims of the 1.6-liter turbocharged K5. You can find those numbers in the updated text below. The website has also seemingly removed the numbers for the all-wheel-drive version, but those are still present in this article. We've already seen Kia's new midsize family sedan, but details about it are still being fleshed out, including what it will finally be named. Based on a listing at the EPA's FuelEconomy.gov website, it seems the sedan will officially be known as the 2021 Kia K5, dropping the old Optima name. Besides the name, we also get snippets of information about one engine in multiple configurations. The engine in question is a turbocharged 1.6-liter four-cylinder, likely the same engine found in the Hyundai Sonata, which makes 180 horsepower and 195 pound-feet of torque. The Hyundai uses an eight-speed automatic transmission, and the Kia probably will, too. With what is likely the front-drive model, the K5 will get 29 mpg in town, 38 on the highway and 32 combined. There's also a version that gets slightly worse economy at 27 in town, 37 on the highway and 31 in combined driving. It's probably a heavier, more well-equipped trim. Both versions do get better fuel economy than the Sonata with the same engine (27 city / 36 highway / 31 combined). The third set of numbers is for the all-wheel-drive version, which will be unique to the Kia. According to the listing, it returns 26 mpg in the city, 34 on the highway and 29 in combined driving. Though all these numbers are for the 1.6-liter, there is another engine coming, which Kia has also previously said will be another turbocharged engine. It will probably be the 2.5-liter for the Sonata N-Line with 290 horsepower and 310 pound-feet of torque. With the Kia K5's option for all-wheel drive, it will join a growing group of midsize sedans with the drivetrain: the Subaru Legacy, Nissan Altima, Toyota Camry and the soon-to-be-discontinued Ford Fusion. Based on the engine size and output, this Kia K5 will be a direct competitor to the Altima and Camry, as well as the Legacy with the naturally aspirated engine. Depending on trim levels, the K5 ties or beats the Camry, which returns 28 to 29 mpg combined. The Altima returns 29 to 30 mpg combined depending on trim level, and the Legacy hits 30 mpg. Related Video:    

Recharge Wrap-up: Hyundai and Kia rethinking diesel for US, BMW i partners with Soho House

Hyundai and Kia are once again considering bringing diesel vehicles to the US. "It's something that's a strong consideration for us at this point," says John Juriga of Hyundai/Kia America. Diesel would help the group meet future fuel economy standards. While the obstacles that previously kept the brands from bringing diesel to the US in the past still exist, Juriga says they see a "more direct path" to making diesel work for them. Hyundai and Kia are also considering introducing cylinder deactivation, plug-in hybrids and 9- and 10-speed transmissions to reach fuel economy targets. Read more at Wards Auto. BMW's i division is teaming up with Soho House as its official automotive partner. BMW will provide i3 EVs for the private club's members and guests to use. The two groups will also host events together focused on art, design and innovation, beginning with an art talk called, "The Naked Truth? Nudity, fashion, and the photographic image today." According to BMW's Steven Althaus, the two brands are a great match. "BMW i and Soho House share a common mindset: both brands strive for innovation, creativity as well as a special sense for aesthetic setting new design standards," Althaus says, "What I look forward to most about our partnership is our determination to create memorable and sophisticated experiences together." Read more in the press release below. Foodlogica aims to reduce the environmental impact of food transport in Amsterdam using solar powered electric trikes. The trikes deliver food to local businesses and restaurants, a job usually done by air-polluting diesel trucks. The electric trikes feature cargo boxes that can hold 47 cubic feet or about 660 pounds of food. The trikes are stored in a shipping container fitted with solar panels, which charges them when they're not in use. By delivering food using solar and human power, Foodlogica is helping taking pollution and traffic congestion out of the "last mile" of food transport in Amsterdam. Get hungry and read more at Treehugger. An organization called Ten9 wants to get 1 billion people using sustainable transportation by 2025. Ten9 is a coalition of organizations that are trying to get transportation to that "tipping point" through technology, policy and good ideas. Ten9 wants to get Tesla CEO Elon Musk on board, as well as other business and technology leaders and world leaders.