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Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia GT4 Stinger gets top-down teaser

Kia has issued another teaser for its hotly anticipated GT4 Stinger Concept, which is set to debut at the 2014 Detroit Auto Show early next week. Our third teaser for the new car is from above, showing a squat, compact sports car form that makes us rather hopeful for the upcoming debut.
All signs point to the GT4 being a looker, with noticeable vents in the hood, a small back window and rather meaty C-pillars and rear haunches. When Kia calls this "sculpted" in the press release, we're certainly inclined to agree.
As we told you when revealing the GT4's last teaser, a 2.0-liter turbo will be responsible for motivating the rear-drive 2+2. If it held on to the concept's 315 horsepower, a production version of the Stinger Concept would certainly seem like it could have the potential to keep pace with the new EcoBoost-powered Ford Mustang, as well as the Genesis Coupe, from Kia's favorite corporate frenemy, Hyundai.

2019 Kia Sorento three-row crossover will start at $25,990

Kia's refreshed three-row 2019 Sorento will start at $25,990 and be offered in five trim levels, including all-wheel drive options, when it hits showrooms later this year. Kia first revealed the updated crossover at the L.A. Auto Show in November, showing off more refined exterior features including new front and rear fascias with updated grille, revised headlamps, new rear bumper, tail lamps and a revised lift gate. Seven-passenger seating and a 7-inch touchscreen interface with Android Auto and Apple CarPlay integration will both be standard in the 2019 model, while the optional 2.0-liter four-cylinder turbo engine is no more. In its place is the carry-over base 2.4-liter inline-four with a revised six-speed automatic, plus an optional 3.3-liter V6 with a new eight-speed automatic transmission. A diesel version is also forthcoming. Inside the Sorento there's a new steering wheel, shifter knob and revised air vents and gauges. Options include the Advanced Driver Assistance Systems package on the EX, SX and SX-L trims, which bring lane-keeping assistance and driver-attention warning technologies, and a premium Harman Kardon surround-sound system. The fully loaded SXL trim starts at $44,690 for front-wheel drive and $46,490 for all-wheel drive and includes LED headlights with high- and low-beam assist, LED fog lights, wireless phone charging and front parking sensors, among other perks. A Magna Dynamax intelligent all-wheel-drive system is available on all trim levels except the base front-wheel drive L and features a 50-50 locking center differential and torque vectoring. The new Sorento's starting price is right in line with its 2018 predecessor and keeps it priced competitively with three-row crossover competitors like the Subaru Ascent, which starts at $31,995, and the Volkswagen Tiguan, which starts at $24,595. Sales of the Sorento fell 13 percent in 2017 to 99,684, making it Kia's fourth top-selling vehicle behind the Optima, Soul and Forte. Related Video: Featured Gallery 2019 Kia Sorento: LA 2017 View 12 Photos Image Credit: Kia Kia Crossover kia sorento subaru ascent three-row