2010 Kia Soul 2.0l 4 Cylinder Automatic Gas Saver Financing Available Sporty on 2040-cars

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Melissa McCarthy sent fleeing in the Kia Niro Super Bowl teaser

The Super Bowl is drawing near and with it comes a cavalcade of over-the-top and outrageously expensive mid-game ads. The cult of the commercial has grown so large that 60-second ads are getting 15-second teasers. For Kia's eighth year at the Super Bowl, the Korean automaker will be promoting its new hybrid, the Niro. The company released a new trailer hyping its third-quarter ad slot. The teaser doesn't actually feature the Niro. Instead flag-waving actor Melissa McCarthy is shown screaming and fleeing across a field from some unknown assailant, presumably the Niro's rival, a Toyota Prius, done up like the War Rig from Mad Max Fury Road. Kia promises the game day commercial will trace "a heroic and harrowing journey stretching from the polar ice caps to an arid desert" all while showing why the Niro is a new type of crossover. We really just want to know what's written on the flag. Related Video:

Hyundai Motor heir Euisun Chung takes over from father after 20 years in waiting

SEOUL — Hyundai Motor Group appointed Euisun Chung as group chairman on Wednesday, cementing his succession from his octogenarian father in a move likely to give impetus to the world's fifth-largest automaker's push into electric vehicles and flying cars. In the first generational handover at the South Korean automobile giant in 20 years, Chung, 49, said he hoped to lead change at South Korea's second-biggest conglomerate as it battles to stay ahead of the pack in a time of rapid technological innovation in the global auto industry. "Carrying on their bold and innovative legacies, I feel privileged, yet also a sense of great responsibility for opening a new chapter of Hyundai Motor Group," Chung said in his inauguration speech to employees. Chung identified autonomous driving, electrification, hydrogen fuel cell, robotics and Urban Air Mobility (UAM) — industry jargon for flying cars — as his initiatives for the future. Hyundai Motor shares were trading up 0.3% after rising as much as 2.5% after the appointment, while the wider market was down 0.6%. Kia Motors and Hyundai Mobis fell 1.6% and 1.1%, respectively.   Legacies Hyundai Motor Group earlier on Wednesday said Chung had been promoted to chairman from executive vice chairman, replacing his father, Mong-Koo Chung, who was made honorary chairman. Key affiliates of Hyundai Motor Group, including Hyundai Motor, endorsed his inauguration unanimously. The appointment makes Chung the latest third-generation leader to take over one of South Korea's family-led conglomerates, which have been credited with lifting the war-stricken country out of poverty since the 1950s. His father took the wheel of the group in 2000 and transformed the company, once mocked for poor vehicle quality, into the world's No.5 automaker. The 82-year-old has been stepping back from frontline operations in recent years, and gave up his board seat in Hyundai Motor earlier this year. Euisun Chung has played an increasingly visible leadership role since September 2018 when he was promoted to executive vice chairman. Hyundai Motor Group invested $1.6 billion in a self-driving technology joint venture with U.S. Aptiv, forged a partnership with Uber on electric air taxis and invested in ride-hailing firm Grab. In July, Chung set a goal to win more than 10% of the global market for battery EVs by 2025.

2018 Kia Niro bests Prius and Ioniq with IIHS Top Safety Pick Plus rating

The Insurance Institute for Highway Safety has recently tested the 2018 Kia Niro, and the car came out well. The organization gave it the Top Safety Pick+ award, which goes to cars that meet the organization's most stringent safety requirements. While good on its own, the Niro's new commendation also stands out because its corporate cousin, the Hyundai Ioniq, and its close competitor the Toyota Prius only received the plain Top Safety Pick award. The Niro earned this score by getting a "Good" rating, the highest IIHS bestows, in every single crash test, including the difficult small overlap test for both passenger and driver. It also received a "Good" rating for its optional HID headlights, and the optional forward collision prevention system managed to prevent a collision at speeds up to 25 mph. This brings us to a caveat to the Niro's scores, though. The highly rated headlights and forward collision prevention system are options that don't come standard on base models of the Niro. The headlights only become available on the second-highest EX trim, and are standard on the top Touring trim. The forward collision prevention system is not available on the base FE trim, but it is an option starting with the second-lowest LX trim, and is standard on Touring. Related Video: Featured Gallery 2017 Kia Niro Hybrid: First Drive View 20 Photos Image Credit: Kia Green Kia Safety Crossover Hatchback Hybrid kia niro