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Production version of Kia Imagine concept due in 2021

In an interview with Automotive News Europe, Kia Europe COO Emilio Herrera said the Imagine concept that debuted at this year's Geneva Motor Show should turn into a production model "in one or two years." Gregory Guillaime, Kia's European VP of design, said the Imagine is a "large C-segment car" intentionally blurring the distinctions between body types, a press release describing the concept as "drawing together elements of a muscular sports utility vehicle, a sleek and athletic family saloon, and a versatile and spacious crossover." Herrera didn't give any details on how the production version will differ from the concept. Flourishes like the windshield glass flowing uninterrupted into the roof and the 21 interior screens aren't likely to make it out of the studio. We do know that Kia plans a new, pure EV architecture shared with Hyundai. This will support larger, more powerful electric offerings that boast more range than products like the Kia e-Niro and Soul EV. The e-Niro is rated at 282 miles on Europe's WLTP cycle, it's said Kia wants to hit 500 miles of range. The automaker would only say of the Imagine's powertrain that it is "a low-mounted, induction-charged battery pack that powers a compact drivetrain." More importantly, the powertrain will focus on performance, "approaching electrification purely from an emotional point of view,” and pitched by Autocar as competing against EVs like the Polestar 2. As a C-segment competitor like the Ford Focus or Volkswagen Golf, the chances of the Imagine making it to the U.S. are unknown. Herrera made his comments in a conversation about Europe's impending CO2 emissions regulations. At one point, Herrera explained the five methods he sees for dealing with the emissions caps, and we can already divide automakers among those five tactics. The Imagine, and other Kia vehicles with alternative powertrains on the way, are how the Korean automaker will avoid fines. The full interview is worth a read. Herrera lays out some of the difficulties in the EV landscape, such as achieving the necessary volumes, pricing, and battery supply, and explains why he doubts some competitor's claims about launching inexpensive subcompact EVs. Related Video:    

Kia Soul EV ad campaign charges up with sexified hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.
This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.
You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

NHTSA opens probe into 3 million Kia, Hyundai vehicles for fire risks

The National Highway Traffic Safety Administration said on Monday it would open a new safety defect investigation into three million Hyundai and Kia vehicles for fires not caused by crashes. The investigation is in response to a petition seeking a probe by the Center for Auto Safety. The auto safety agency since 2007 has been investigating some Hyundai and Kia vehicles for fire risks. The South Korean automakers have recalled more than 2.3 million vehicles since 2015 to address various engine fire risks. Hyundai did not immediately comment, while Kia did not immediately respond to a request for comment. NHTSA said the decision to initiate the additional safety defect probe was based on its analysis of information received from multiple manufacturers, consumer complaints and other sources. Last month, Connecticut Attorney General William Tong said a group of U.S. states is investigating Hyundai and Kia for potential unfair and deceptive acts related to reports of hundreds of vehicle fires. In November, Reuters reported that federal prosecutors had launched a criminal investigation into Hyundai and Kia to determine if vehicle recalls linked to engine defects had been conducted properly. Reuters reported in January that the companies would offer software upgrades for 3.7 million vehicles not being recalled. A South Korean whistleblower in 2016 reported concerns to NHTSA, which has been probing the timeliness of three U.S. recalls and whether they covered enough vehicles. In 2015, Hyundai recalled 470,000 U.S. Sonata sedans, saying engine failure would result in a vehicle stall, increasing the risk of a crash. At the time, Kia did not recall its vehicles, which share the same "Theta II" engines. In March 2017, Hyundai expanded its original U.S. recall to 572,000 Sonata and Santa Fe Sport vehicles with those Theta II engines, citing the same issue involving manufacturing debris. On the same day, Kia also recalled 618,000 Optima, Sorento and Sportage vehicles, all of which use the same engine.Reporting by David Shepardson.