Leather White Sand Beige on 2040-cars

Auto blog

2014 Kia Soul gets new 'Totally Transformed' hamster commercial

The lovable, anthropomorphic hamsters from Kia are known for electronic dance music, head bopping, and of course, a certain funktastic Korean box-on-wheels. With a new Soul on the way, the adorable rodents need to be ready to appear alongside the resculpted crossover. Only one thing could get them ready in time - cue the training montage.
The commercial, called Totally Transformed, features Lady Gaga playing in the background, along with gratuitous footage of the hamsters shedding some weight. The Kia designers also get some attention, as they're hard at work designing the hamsters' new ride. Take a look below for the full, 91-second spot.

Kia's Super Bowl ads all seem to put Melissa McCarthy and the Kia Niro in peril

It seems that actress and comedienne Melissa McCarthy isn't going to catch a break in this year's Kia Niro hybrid Super Bowl commercials. The company previously teased an ad in which she runs in terror from something in an arid, possibly African landscape. The latest teaser shows her in much colder climates, and this time you can actually see a Niro. The problem is, it's stranded on an iceberg. In the teaser, she calls up Kia roadside assistance to ask just whether you actually need to be on a road to use it. No answer is given, so we'll probably have to wait for the full commercial to find out the resolution. Perhaps some polar bears, recognizing the Niro's environmentally-friendly 50 mpg rating, will push her iceberg to land so she can escape. We'll surely know when both this ad and the one set in the desert will air during the third quarter of the Super Bowl. Related Video:

2019 Kia Niro EV starts at $1,500 more than Hyundai Kona Electric

Pricing for the 2019 Kia Niro EV has been revealed, and it has the highest starting price of any Hyundai or Kia electric car that we know the price of right now – assuming the Soul EV won't be pricier. The base price for the Niro EV EX is $39,495 before the federal tax credit. With the credit, the price falls to $31,995. The top trim Niro EV EX Premium jumps up to $44,995 before the credit, and $37,495 after it. For the extra $5,500, the Niro EV EX Premium adds a sunroof, real leather trim, heated and ventilated front seats, eight-inch touchscreen, navigation and wireless phone charging. The standard Niro EV is still well-equipped with standard adaptive cruise control, seven-inch touchscreen, lane centering, automatic emergency braking and blind-spot warning. Each also comes with standard DC fast charging capability. In comparison, the 2019 Hyundai Kona Electric starts at $37,995 ($30,495 with tax credit), which is $1,500 less than the Niro. The Kona is a bit smaller than the Niro, though it also offers more range than the Niro with 258 miles versus 239. The Chevy Bolt EV's base price is the cheapest at $37,495, but the tax credit has been reduced for the Chevy to $3,750 – and Chevy isn't dropping the price any to compensate. That means with the credit, the Bolt EV ends up the most expensive of these three at $33,745. The Bolt EV doesn't include DC fast charging as standard, either, and its EPA-rated range is a mile shy of the Niro's.