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Kia Soul EV ad campaign charges up with sexified hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.
This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.
You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

Feds open investigation into recall of 1.7M Hyundais, Kias

US safety regulators have opened a formal investigation into the recall of nearly 1.7 million vehicles by Hyundai and affiliate Kia over engine defects, according to filings published Saturday. A South Korean whistleblower reported concerns last year to the National Highway Traffic Safety Administration (NHTSA), which will probe the timeliness of three recalls carried out in the United States and whether they covered enough vehicles. Fines could be imposed on the automakers if the NHTSA determines the recalls were not conducted properly. The agency did not immediately comment on the probe. A Hyundai spokesman in Seoul the company "has conducted recalls in compliance with US regulations and procedure" and will "sincerely" cooperate with the investigation. In 2015, Hyundai recalled 470,000 U.S. Sonata sedans, saying engine failure would result in a vehicle stall, increasing the risk of a crash. At that time, affiliate Kia did not recall its vehicles, which share the same "Theta II" engines. Kim Gwang-ho, then an engineer at Hyundai, flew to Washington in August 2016 to tell NHTSA the companies should have recalled more vehicles over the problem, citing an internal report. He also reported several alleged safety lapses to both U.S. and South Korean authorities. On March 31, Hyundai expanded its original U.S. recall to 572,000 Sonata and Santa Fe Sport vehicles with "Theta II" engines, citing the same issue involving manufacturing debris, the NHTSA said. On the same day, Kia also recalled 618,160 Optima, Sorento and Sportage vehicles which use the same engine. The recall, which was also conducted in Canada and South Korea, cost the duo 360 billion won ($322.40 million). "TIMELINESS AND SCOPE" According to the filings published Saturday, the agency opened a probe May 18 into "both the timeliness and scope" of the "Theta II" engine recalls and their "compliance with reporting requirements." In August 2014, Hyundai agreed to pay a $17.35 million fine to settle a NHTSA investigation it delayed the recall of 43,500 Genesis cars to fix a brake defect linked to two injuries. NHTSA said in 2014 Hyundai "must change the way they deal with safety-related defects." Hyundai vowed to make improvements to how it handled safety issues after the fine. In 2015, the company retained former U.S. Transportation Secretary Ray LaHood as an adviser on safety issues.

Kia finally unveils the all-new Stonic compact crossover

About a week after the global debut of the all-new Hyundai Kona compact crossover, sister company Kia rolls out its own B-segment fighter, the stylish Stonic. The two new models are going up against crossovers like the Honda HR-V, Toyota C-HR, Mazda CX-3, Nissan Juke, and Fiat 500X. This is a segment that's big on both style and practicality, and at first glance the Stonic fits both bills. We'll have to wait until this fall to get our hands on it. The Stonic is a handsome car, but its design isn't as bold as something like the Kona or the C-HR. The fascia looks like an updated version of the Kia Soul rather than a shrunken Sportage. The big rectangular eyes flank the corporate tiger nose grille, with a large lower air dam that hides the hardware for the active safety equipment. The profile once again eschews any ties to the Sportage, with hard character lines and a new C-pillar design. There is plastic cladding around the wheel wells and along the rocker panel. Like the Kona, the Stonic is available with a two-tone roof, but rather than being locked into a single color, the Stonic will offer five. That means there's a total of 20 paint combinations. Unlike the rest of the car, the rear of the Stonic pulls from other Kia SUVs. The taillights feature U-shaped LEDs, though there isn't a bod-width reflector like on the Sportage. There's a decent-sized rear spoiler and a faux skid plate on the bottom of the bumper. The hatch doesn't have a flat bottom, so we're curious if this will narrow the opening to the cargo area. The interior carries over the corporate design, with large, easy-to-reach buttons and knobs and large, clear gauges. There are body-colored accents on the dash, the console, and even the stitching on the seats. It's a simple way to brighten a dark cabin. The Stonic will get Apple CarPlay and Android Auto and will be available with heated front seats and keyless entry and ignition. All we have right now are details for the European model, so it's unclear what engines will make it to the US. Look for both the 147-horsepower 2.0-liter four-cylinder and the 175-horsepower turbocharged 1.6-liter four-cylinder to make an appearance. Both engines can be found in the Kona, paired to a six-speed automatic and a seven-speed dual-clutch transmission, respectively.