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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Kia unveils refreshed 2019 Sportage small crossover

Kia has released official images of its refreshed 2019 Sportage and offered new details on interior updates and its 48-volt diesel mild hybrid system. Though the diesel version isn't likely to come to the States, the Sportage's new EcoDynamic+ diesel mild hybrid powertrain represents the first step in Kia's global electrification strategy, which will see the automaker launch 16 electrified or fuel-cell powertrain vehicles by 2025. For 2019, Kia will offer a 2.0-liter 'R' diesel engine paired with a 48-volt battery and an engine-off generator unit. Kia is also swapping an efficient new 1.6-liter 'U3' common-rail direct-injection diesel engine for the existing 1.7-liter diesel. The system is expected to eventually come to gas-engine models, so the technology could come stateside, too. We brought you spy shots of the 2019 Sportage undergoing testing last week, which showed the small crossover's updated front and rear bumpers and lamps. Kia says the exterior changes are rounded out with new 16-, 17- and 18-inch alloy wheels. The GT-Line models also get a gloss black radiator grille, gloss black and silver skid plate and dark chrome inserts on the side sills and rear tailgate. Inside the cabin, the 2019 Sportage gets a new steering wheel, revised instrument cluster and new black-and-grey two-tone upholstery. It gets Kia's Smart Cruise Control with Stop & Go, an Around View Monitor to help with parking and Driver Attention Warning, which sends an alert when it senses the driver getting drowsy. European customers will get a choice of new infotainment systems — a 7-inch touchscreen or new "frameless" 8-inch system. Kia sold more than 131,000 units of the Sportage in Europe in 2017, while the model's U.S. sales dropped 10 percent to 72,824. The 2019 Kia Sportage goes on sale in Europe during the third quarter. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 Kia Sportage Image Credit: Kia Kia Crossover Diesel Vehicles Hybrid diesel hybrid mild hybrid kia sportage

Kia confirms $1B factory in Mexico to be completed in 2016

Kia is the latest in a string of automakers to announce plans to build new or expanded factories in Mexico. The Korean company has signed a $1 billion deal to establish a plant in Monterrey in the state of Nuevo León, with construction starting in late September. If everything proceeds on schedule, the facility should be complete in the first half of 2016 and be able to produce 300,000 vehicles a year.
The $1-billion investment will create a "new, highly automated manufacturing plant," according to Kia's announcement, a facility covering 1,235 acres of land. Confirming earlier rumors, Kia will produce compact models there, but the company won't reveal specific model names, just yet. When complete, the factory in Mexico will boost the automaker's annual capacity to 3.37 million vehicles a year with 1.69 million of those in Korea and 1.68 million abroad. It will also join Kia's plant in Georgia (where the Optima and Sorento are made) as the business' other North American location.
Kia hasn't kept plans for the Mexican factory a very close secret and openly admitted it was "being considered as a possible location" to Autoblog. The country was chosen partially because of its free-trade agreements (read: NAFTA), that make it less costly to move models elsewhere, not to mention its easy access to the North, Central and South American markets. The new plant should also alleviate some of the tight supply issues Kia has had in the US.