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Kia chasing dinero using Robert De Niro to sell e-Niro

Robert De Niro is living the ideal blueprint for a respected veteran actor. At age 75, he's continuing to make films (Martin Scorsese and Joaquin Phoenix films nonetheless), he's set to be honored at the Marrakech Film Festival, and he's still getting those advertising checks. His newest source of cash flow is coming courtesy of Kia, with the announcement at the Paris Motor Show that De Niro will lead a new advertising campaign for the Niro crossover. The new campaign was introduced in tandem with the European debut of the all-electric version of the Kia Niro. Likewise, the De Niro campaign will strictly be used for the European market. It will include not only TV spots, but digital and print advertising, as well. In a culture that is so dependent on social media that is fueled by memes, the Niro connection seems like a no-brainer. "The communication plan for the e-Niro will be as special as the car itself," Vice President for Marketing and Product Planning at Kia Motors Europe Artur Martins said in a press release. "These advertisements will draw on Robert De Niro's unique ability to entertain, as he educates drivers about the e-Niro — a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have." The e-Niro, which claims a 301-mile range on a single electric charge by European measurements (280 miles in the U.S.), is part of a larger Niro family. In the U.S., Kia currently offers a hybrid variant, as well as a plug-in hybrid variant, and is expected to launch the all-electric version in the future. Related Video:

Hyundai, Kia earmark $760 million to settle U.S. lawsuits over engine fires

SEOUL — Hyundai and affiliate Kia have earmarked 900 billion won ($758 million) to settle U.S. class action litigation and address engine-related issues including fires and failures in the United States and South Korea. The move marks the South Korean auto giant's first major effort to resolve years of trouble over engine defects that have also sparked probes by the U.S. safety regulator and prosecutors. Hyundai Motor will make a provision of about 600 billion won in its July to September earnings while Kia will book one for about 300 billion won, they said on Friday. Hyundai and Kia said in a statement that under the U.S. settlement they would install software to monitor for symptoms of engine failure and take other steps, including offering compensation options and lifetime warranties. A total of 4.17 million Hyundai and Kia models equipped with Theta II gasoline direct injection (GDI) engines, which were sold in naturally aspirated 2.0-liter and 2.4-liter displacements, and had a turbocharged derivative, will be affected by the U.S. settlement. Hyundai and Kia, together the world's fifth-biggest automaker by sales, recalled nearly 1.7 million vehicles in the United States to address the possibility of engine fires. In November, Reuters reported that U.S. federal prosecutors had launched a criminal investigation to determine if the recalls had been conducted properly. Since 2017, the U.S. safety regulator has been investigating whether the recalls covered enough vehicles and were conducted in a timely manner. The investigation comes after Kim Gwang-ho, then an engineer at Hyundai, flew to Washington in 2016 to tell the National Highway Traffic Safety Administration (NHTSA) the companies should have recalled more vehicles over the problem, citing an internal report. Hyundai Motor at that time denied allegations. The NHTSA this year opened a fresh investigation into 3 million Hyundai and Kia vehicles after reviewing reports of more than 3,000 fires that injured more than 100 people. That probe came in response to a petition seeking an investigation filed in June by the nonprofit Center for Auto Safety.

2014 Cadenza is Kia's take on the Hyundai Azera

No, this is not the oh-so pleasantly named Quoris rear-wheel-drive flagship sedan - this is Kia's new front-drive entry into the North American market, the Cadenza. (If that sounds familiar, it's because Kia has long used the Cadenza name in other markets.) And while it's a sharp-looking thing, it's not exactly an original masterpiece. Peel away that slick exterior and you'll find a trusty Hyundai Azera doing the grunt work.
That's no bad thing, though; the Azera's a smooth-sailing sedan. Under the hood is a 3.3-liter direct-injection V6 putting out 293 horsepower and 255 pound-feet of torque, mated to a six-speed automatic transmission with, oh yes, Sportmatic manual mode. That power hits the ground via a sport-tuned suspension with MacPherson struts up front and a multi-link rear configuration, matched with either 18- or 19-inch alloy wheels.
Inside, there's a whole host of nice leather surrounded by wood and chrome accents, with a driver-focused cockpit (sort of like the Optima) with a seven-inch TFT color touchscreen display. Premium options include things like Nappa leather seats, a panoramic sunroof, Kia's UVO infotainment system, HID headlamps with active lighting, heated seats and a heated steering wheel. Sounds comfy.