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Hyundai plans to catch up with other automakers, offer EVs

YONGIN, South Korea (Reuters) - South Korea's Hyundai Motor Co is developing its first dedicated architecture for electric vehicles, seeking to catch up with the likes of Tesla in the growing segment with multiple, long-range models. While the platform will not be completed soon, Hyundai Motor and affiliate Kia plan to roll out small electric sport utility vehicles (SUVs) based on an existing underpinning next year, said Lee Ki-sang, who leads Hyundai-Kia's green cars operations. Hyundai will launch an electric SUV, followed by a sibling model by Kia Motors next year, Lee said, citing strong demand for SUVs. The subcompact or compact models would have a range of more than 300 km (186 miles) per charge, and would be "more competitive" than rival offerings, Lee said. And Hyundai said in a statement on Thursday that it plans to launch a new luxury electric vehicle under its Genesis marque in 2021, after introducing a plug-in hybrid version of an unidentified Genesis model in 2019. The separate platform represents a major push into the battery electric-car segment for a firm which has long trumpeted rival fuel-cell vehicles, reflecting strong investor pressure to compete more vigorously in a market that has been stimulated by U.S.-based Tesla's longer-range models. And tough fuel-economy and emissions regulations in the United States, Europe and China are compelling automakers to push fuel-efficient cars even though low oil prices have undercut demand. Hyundai's electric-car platform would allow the automaker to install a battery pack in vehicle floors to accommodate more battery capacity and maximize cabin space, Lee said. "The electric-vehicle platform will require high up-front investments, but we are doing this to prepare for the future," he said at Hyundai-Kia's green car research center in the city of Yongin, outside Seoul. He did not reveal the cost. Lee, a senior vice-president at Hyundai Motor, was speaking during an interview on the eve of an auto show that kicked off in Seoul on Thursday. Analysts said Hyundai had no choice but to build separate electric-vehicle platforms to be relevant in the segment. "The separate platform may incur losses initially, but Hyundai will be left behind the market if they don't offer long-distance models, like 300 km, 500 km and 600 km," said Ko Tae-bong, an analyst at Hi Investment & Securities.

Kia Soul EV ad campaign charges up with sexified hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.
This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.
You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

2018 Kia Stinger GT long-term wrap-up | Putting the grand in grand tourer

One of our latest long-term tester departures is our 2018 Kia Stinger GT, and it's one we're sad to see leave. Our really red example was optioned ideally for this group of enthusiasts in southeast Michigan with the twin-turbo 365-horsepower V6, a few extra comfort features with the GT1 package such as a sunroof and heated steering wheel, and of course, all-wheel drive. And after over 18,000 miles of driving the Stinger, we were thoroughly impressed. The engine felt impressively powerful, delivering a big ol' shove to the back with every stab of the throttle. The handling was confident and quick. While it wasn't our exact long-term car, one of our editors took a Stinger to the track and had a good time with it. The styling never grew old, looking just as low, lean and aggressive as when it first arrived. And it was even comfortable and practical, just look at all the stuff we could stuff in it! Looking at everyone's final thoughts, the Stinger made a near-perfect daily driver. There were a few snags during our custody, though. A few creaks and rattles appeared, including an issue with a door hinge that had to be fixed by the dealer. We also ended up with a warped brake rotor that needed changing. Something that couldn't be fixed was the Stinger's thirst. We averaged between 19 and 23 mpg in mixed driving plus the occasional long highway slog. That's actually slightly better than the EPA's combined estimate of 20 mpg, but it's still not stellar. The four-cylinder is the way to go if you'll be racking up a lot of miles. Gripes aside, the Stinger GT was a welcome part of the Autoblog fleet. See what we all had to say about it in more detail below. 2018 Kia Stinger GT View 10 Photos Editor-in-Chief, Greg Migliore: I really enjoyed our long-term Stinger. It had guts. It had plenty of power. It was fun to drive. It had emotion in a way only a few non-luxury sedans have. Frankly, it's this and the Dodge Charger as far as large sedans go for enthusiasts. I loved how the Stinger sounded; guttural and deep. It looked the part, too, though some of the accents weren't to my taste. The steering was excellent, the right balance of precision and pliability. It offered confidence to push the car in corners and the necessary feedback to do so with skill. I really liked the Stinger. It offered a great value, though the interior did start to show some aging after a year in our fleet.