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Kia recalls 2006-10 Sedona and 2007-09 Sorento for risk of electrical short

Kia Motors has issued a precautionary recall on 228,829 units of 2006-10 Sedona minivans and 2007-09 Sorentos due to a rare possibility of a short circuit that could cause a fire in the engine compartment. Kia expects about 1% of the cited vehicles could have moisture in the anti-lock braking system (ABS) module. National Highway Traffic Safety Administration (NHTSA) campaign No. 20V088000 says that some 2006-2010 Sedonas and 2007-2009 Sorentos have a Hydraulic Electronic Control Unit (HECU) within the ABS module that could be susceptible to moisture damage. Should moisture enter the HECU, it could cause an electrical short circuit, which could then spark a fire. Because the HECU is energized when the car is turned off, this issue could arise even while the vehicle is parked.  Kia has yet to determine exactly how and why moisture is getting into the HECU, and it's not the first time this type of problem has caused a recall. Hyundai Motors recalled 429,686 Hyundai Elantra and Elantra Touring models for the same issue.  Because there isn't a certain root defect to fix, Kia has devised a plan to reduce the risk of fire. Kia will install a relay in the vehicle's main junction box, free of charge. This will prevent power from going to the HECU while the ignition is off. Kia will alert owners of affected vehicles starting April 10, 2020.  Kia and Hyundai have also been involved in completely separate engine-fire-related recalls in the recent past. Throughout the previous few years, Kia and Hyundai have recalled millions of cars, crossovers, and SUVs with faulty oil pans and high exhaust temperatures that damage catalytic converters. As a result, the NHTSA opened an investigative probe into Kia's and Hyundai's handling of the recalls and resolutions.   Related Video:

Watch the Kia Soul hamsters take on 'Dueling Banjos'

The Kia Soul hamsters are back, but rather than bopping to the party tunes of LMFAO, they're delivering their own take on "Dueling Banjos." Thankfully, this commercial is more pleasant to watch than the film that helped make the banjo tune famous. Aside from the return of Kia's fuzzy mascots, this commercial also marks the welcome return of plumper hamsters. When Kia launched the Soul EV, it gave its spokesrodents a trimmer figure that made the anthropomorphic dancing hamsters even creepier. As Autoblog chief Mike Austin said when assigning this story, "Sexy EV hamsters were scary." Alongside from the two-minute commercial, Kia has included a three-minute, behind-the-scenes video called Soul Sessions: Making the Music. You can check out the main spot up top, and then get the peek behind the curtain below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.