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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Hyundai Kia asked to pay $28.9M in patent infringement case

After years of litigation, Hyundai and Kia have lost their hybrid technology patent infringement case against Paice LLC. The jury ordered the South Korean automakers to pay $28.9 million, but according to Bloomberg, because the violation was allegedly intentional, the judge could triple that amount. The automakers have announced plans to appeal the ruling. Paice's patent dates from 1994 on a piece of tech called the Hyperdrive, and it was a way to seamlessly switch between power from an electric motor and an internal combustion engine. This lawsuit was first filed in 2012 and covered the systems in the Hyundai Sonata Hybrid and Kia Optima Hybrid. According to Bloomberg, the companies tried to argue that the patent was no longer valid, but the strategy failed. "Hyundai strongly believes its position and will appeal any remaining adverse findings to the Federal Circuit," the company said in a statement to Autoblog. Paice is certainly no stranger to litigating over the Hyperdrive patent, though. It and Toyota had a similar court battle that lasted years. Eventually, there was a settlement, and the result was Paice getting royalties for each hybrid that the Japanese automaker sold. Similarly, there's a lawsuit pending against Ford over tech in the C-Max, Fusion, and Lincoln MKZ. Hyundai Statement: Hyundai believes that the verdict returned by the jury today in the matter of Paice v. Hyundai Motor Company et al., is not supported by the evidence. Accordingly, Hyundai has requested that the presiding judge enter a judgment in its favor notwithstanding the verdict. Hyundai strongly believes its position and will appeal any remaining adverse findings to the Federal Circuit.

2018 Kia Stinger GT Drivers' Notes Review | Punching above its weight

The 2018 Kia Stinger GT is a breath of fresh air in the Korean automaker's lineup. After years of building cheap and mostly forgettable appliances, Kia (and Hyundai) finally started to build truly solid products that no longer needed to be marketed as just a value proposition. Once the company finally got reliability, build quality and styling down, it really needed to focus on performance if it had any plans to be a fully-rounded automaker. Hyundai is doing very much the same thing with cars like the new Veloster N. On paper, we should be comparing the Stinger GT to cars like the Dodge Charger. Size, pricing and power are all about the same, but that's not really where we're at. Kia is talking more about cars like the Audi A5, BMW 3 Series and other luxury sedans — and that's how we're seeing it too. It shows just where Kia is aiming with this car. The car we have this week is the base GT, the lowest-spec model available with the 365 horsepower twin-turbo V6. This is the same engine that's available in the Genesis G80 Sport. While the GT1 trim doesn't get things like a moonroof or a 720-watt stereo system, it's still pretty well-equipped. You get heated leather seats, power front seats, a touchscreen infotainment system with Apple CarPlay and Android Auto, keyless entry and dual-zone climate control. Performance upgrades include Brembo brakes and 19-inch wheels with Michelin Pilot Sport 4 tires (our car was wearing all-seasons thanks to old man winter). Associate Editor Joel Stocksdale: Ever since I attended the Stinger's debut in Detroit last year, I've been eager to drive one. On paper, it sounds bang on. It has aggressive, muscular styling inside and out, is only available in rear- or all-wheel-drive, and has a pair of potent turbo engines, either a 255-horsepower four-cylinder or a 365-horsepower V6. Finally, this past week, I had the chance to drive a rear-drive GT with the twin-turbo V6, and it absolutely lived up to expectations. One of the first things that delighted me was the steering and handling. The helm is very quick and accurate, and the chassis feels light, communicative, and easy to manage. This was particularly helpful since, although I drove it on the one warm day in Detroit this winter, it was still wet and slippery outside. The engine is a charmer, too.