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Kia boss details 5-year plan to overhaul brand with EVs front and center

Kia's new boss has detailed an aggressive, $25 billion plan to electrify much of its lineup by 2025 and change its brand image. Hosung Song, promoted to President in March, wants to move faster than parent company Hyundai into EVs and PBVs, or purpose-built vehicles, better suited to how he believes cars will be used in the future. In an interview with Automotive News, Song said that Kia's "Plan S" will offer 11 electric-only models by mid-decade, comprising 6.6% of the global EV market share and generating 20% of Kia's own sales. By then, Song believes the total cost of ownership for electric and internal combustion cars will be about the same, as ICEs require more maintenance and fuel costs are projected to rise. Not only that, but by 2026 Song wants Kia to sell half a million battery-electric vehicles, as well as another half-million hybrids, PHEVs and other "green" offerings. By 2027, Kia will have seven models powered exclusively by electrons. Then, by 2029, a full quarter of Kia's sales will be from EVs. As for PBVs, Kia describes them as vehicles specifically designed for ride-hailing services, as autonomous taxis and e-commerce delivery-bots. They will be used primarily in urban centers and feature autonomous tech, as cities around the world change the rules for cars and car ownership. The new plans dovetail with Kia's desire to appeal to a younger customer base. However, Song told AN that he also wants to move the brand upmarket, which may conflict with the utilitarian, robo-taxi image that PBVs will foster. Finally, ushering in this new era will be a revamped Kia logo. According to AN, Kia will dispense with the name-in-an-oval badge that has been in use since 1994. Instead, the new branding will resemble the stylized name, sans oval, found on the Kia Imagine concept revealed at Geneva in 2019. As for the "S" in Plan S, Kia says that it stands for "shift," as in a shift "from a business system focused on internal combustion engine vehicles toward one centered on electric vehicles and customized mobility solutions." Related Video:

Hyundai, Kia expanding plug-in vehicle line-up in Korea

Hyundai is shedding a bit of light on its electric vehicle plans. About time, too, since the company has spend a long period being quite vague about plugging in while touting its hydrogen plans. The Hyundai and Kia brands will both release their first plug-in hybrid vehicles next year in Korea; an all-electric version of the Kia Soul will roll out in May of this year and a mid-size electric vehicle will be launched as early as next year. Test versions of the Hyundai i10 electric vehicle have been on Korean roads since first being used at the G20 summit in Seoul in 2010. There have been hints about an electrified Hyundai coming to America, and at the Washington Auto Show last week, Michael O'Brien, vice president of corporate and product planning for Hyundai Motor America told AutoblogGreen that a new EV will be coming to the US market sometime within the next three years. A Hyundai executive told Korean national daily The Chosunilbo that the company will be significantly increasing its investment in hybrids and EVs to roll out a few eco-friendly models starting in 2015. It's hard to say which of these might come to the US market – a new LF Sonata will be coming out in both a regular gasoline and hybrid system in Korea; the US already has the Sonata Hybrid for sale. As for plug-in hybrids, Hyundai said that there will be both Sonata and Kia K5 (Optima) models coming out next year. These will also be the first-ever plug-in hybrids in the Korean market. Featured Gallery 2012 Hyundai Sonata Hybrid View 13 Photos News Source: The Chosunilbo Green Hyundai Kia Electric Hybrid Hydrogen Cars PHEV

Are old airbags killers?

Takata airbags may not be the only ones with some very serious problems. A new report from TheDetroitBureau.com claims that the National Highway Traffic Safety Administration has opened its second investigation into bad airbag inflators, and this time, they aren't from Takata. The focus of this latest case is on the airbag inflators in some 500,000 older Chrysler Town and Country minivans and Kia Optima sedans, all of which come from ARC Automotive. While the Takata case looks at problems stemming from the engineering and production process, the ARC investigation focuses on the age of the inflators. As TDB explains, airbag inflators are essentially what the military refers to as shaped charges, sort of like Claymores (for fans of the Call of Duty series). In combat, they blow up in a specific direction, protecting those behind the explosion, although in the case of airbags, the explosion "[creates] a precise rush of hot gases" that inflate the bags. NHTSA's worry is that with the increased average age of today's vehicles, years and years of being bounced, jolted, and shaken about and exposed to often-radical temperature changes have altered the nature of the explosives in these vehicles, causing too big of an explosion. "It may be a reasonable assumption that as these things age they deteriorate." – Analyst George Peterson "It may be a reasonable assumption that as these things age they deteriorate," analyst George Peterson told TheDetroitBureau.com. NHTSA boss Mark Rosekind backed up aging angle. "Cars are lasting on the road a lot longer than ever before," Rosekind told TDB, adding that seals could start breaking down. "Is aging now an issue? That's part of the investigation going on." NHTSA has only identified two "incidents" so far, although according to Center for Auto Safety Director Clarence Ditlow, there's genuine concern that there could be additional unidentified cases. "Could we have missed more? That could be the case," Ditlow told TDB, citing the misidentified deaths in the Takata investigation. Ditlow was quick to point out that, even in older vehicles, airbags are much more likely to protect than harm. "No one is saying you should disable your airbags," the safety advocate told TDB. "You're far more likely to be helped than hurt by one if they go off." At least one automaker, meanwhile, has already been advised of the investigation by NHTSA and is checking its airbags.