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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

The anti-Prius | 2017 Kia Niro Hybrid First Drive

The 2017 Kia Niro is a significant model for the brand. It's the company's first car designed from the get-go to be a hybrid. And as Kia's VP of product planning explains, it's helping lead the company's push to improve fuel economy by 25 percent across the board. So it's kind of funny that almost everything about this car reads as "conventional" or simply "normal." There are exceptions to this. Under the attractive – if not adventurous – skin is some interesting technology. Most of the mechanicals are shared with the upcoming Hyundai Ioniq, including the direct-injected 1.6-liter inline-four and electric motor that send power to the front wheels. The powertrain makes a combined 139 horsepower and 195 pound-feet of torque. Kia also implemented various aerodynamic and weight aids to make the most of the engine and motor. The Niro features air curtains, a rear spoiler, and active air shutters to help achieve a 0.29 coefficient of drag, and the hood, hatch, brake calipers, and some suspension components are all made of aluminum. Plus, when ordered with navigation, the Niro will provide tips on driving more efficiently, and will use topographical information to use electric power in the most efficient manner. The various bits of fuel-maximizing technology mean the Niro manages Prius-like fuel economy ratings of 52 mpg in the city, 49 on the highway, and 50 combined. That's only for the base FE model, though. Moving up to the slightly better-equipped LX and EX models yields a small decrease to 51 city, 46 highway, and 49 overall. If you opt for the Touring model, shown here, because you want all the bells and whistles, be ready to sacrifice more mileage – it only manages 46 city, 40 highway, and 43 overall. Kia says this is due to the increased weight of the standard features, different roof rails that change the aerodynamic profile, and the larger, wider 18-inch wheels and tires that increase the rotational mass and rolling resistance. All of the effort Kia put into making the Niro a highly efficient Prius fighter seems to have been matched by an effort to make the car appear as normal as possible and give it the broadest appeal. So, no polarizing looks like on the latest Prius and Prius Prime. Glancing at it, you'd say the Niro is just another crossover. The greenhouse looks like a scaled-down version of the Sorento's. That's not necessarily a bad thing, since the larger Kia crossover is fairly handsome.

Limited-edition Kia Stinger GTS gets all-wheel drive with a drift mode

The Kia Stinger is currently available with either rear-wheel drive or all-wheel drive, each with fairly distinct characters. With the limited-edition Stinger GTS, Kia wants to blend the best parts of each and create a third option for buyers: Drift Mode. Although the GTS will still be available as RWD or AWD, the all-wheel setup is focal point of the new limited-edition model. Revised to integrate "rear-wheel DNA," the new D-AWD system features a mechanical limited-slip rear differential for improved traction and power distribution. Kia also says the control logic has been tuned with a new transmission shift pattern, improved stability control, better slip control, and countersteer detection. The D-AWD-equipped Stinger GTS will have three different driving modes: comfort, sport, and drift. Comfort mode sends 60 percent of power to the rear, sport mode sends 80 percent to the rear, and drift mode gives the rear wheels 100 percent control. Drift mode will also hold gears to maintain power. No powertrain alterations will be made, as the GTS will get the 365-horsepower twin-turbo 3.3-liter V6 that pairs with an eight-speed automatic transmission. The rest of the changes aim to make the GTS feel slightly aftermarket. It gets an exclusive Federation Orange paint job, a Stinger emblem on the rear, and a rear GTS badge. Kia also gave the GTS real carbon fiber on the hood, side mirror caps, and side vents. Inside, the GTS is equipped with a Chamude headliner, an Alcantara steering wheel and center console, a wireless smartphone charger, a 720-watt Harmon/Kardon sound system, and a sunroof. Kia plans to start production of the GTS this spring and is limiting the run to 800 units. The RWD model starts at $44,995, and the AWD model starts at $47,495. Featured Gallery 2020 Kia Stinger GTS: New York 2019 View 14 Photos Related Gallery Kia Stinger GTS View 16 Photos News Source: KiaImage Credit: Live photos copyright 2019 Drew Phillips / Autoblog.com New York Auto Show Kia Hatchback Performance Sedan 2019 new york auto show drift mode