2019 Kia Sorento 3.3l Lx on 2040-cars

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Car buyers are paying big money for technology they don't use

J.D. Power released the results of its Tech Experience Index study that measures "how much owners like [in-car] technologies and how many problems they experience with them." Among the study's findings, automakers are loading vehicles with more software and digital experiences that owners claim they never learn how to use or decide they don't need. For example, owners report to J.D. Power that gesture controls, like those used by BMW (spinning a finger, for instance, can raise or lower the audio volume), don't improve the overall ownership experience. In fact, gesture controls received the lowest overall satisfaction score in the study for a second consecutive year. In another example, the study found that 61% of owners claim never having used "in-vehicle digital market technology," while 51% of respondents said they didn't need it. Driver/passenger communication technology was another sore point with users, with 52% saying they have never used the technology, and 40% of those saying they have no need for it. (10 Features owners say they want, and 7 they really don't). Conversely, some technologies are well received by owners. For American owners, rear-view cameras and so-called "ground view" cameras were among the top three desired technologies. We assume that "ground view" is a surround-view or 360-degree camera system. The one-pedal driving possible in a number of EV's with adjustable regen braking also scored very high marks and few claimed issues.  While it could be argued that owners who don't want to use a specific piece of technology should just avoid using it, the reality is that all of these unused features add cost to the final price of any vehicle. Considering that the average transaction price of a new vehicle hit a record $45,031 in September of 2021, controlling spiraling costs is a big deal. J.D. Power's survey results found that dealerships can play a big role in explaining new technology to buyers. Scores for some technologies like trailer assistance received higher scores from owners who received training from their dealers. Unfortunately, 71% of owners say they were taught how to use tech from outside sources whereas only 30% learned from a dealer. The results of this study are the product of responses from 110,827 owners of current model-year vehicles that J.D. Power surveyed after 90 days of ownership from February through July 2021.

2015 Kia Sedona

Minivan sales have stagnated in recent years, and Kia tells me that no fewer than 15 models have been completely eliminated from the market since crossovers rose to prominence. So why in the world is the company not only sticking by the Sedona, but also actively investing in it, giving it a complete overhaul for the 2015 model year?
The Korean automaker isn't convinced that the minivan's "family box" reputation is truly warranted, and it sees an opportunity to snare younger, more active buyers by designing, engineering and marketing the Sedona as something versatile, edgy and comfortable. While that logic may seem both a bit familiar and somewhat far-fetched, Kia says forty-five percent of minivan buyers don't actually have kids and are instead simply looking for space, so the approach should be based at least in part on sound reasoning.
I spent an afternoon in Northern California behind the wheel of Kia's new non-minivan with a healthy does of skepticism about its new strategy, but an open mind, as well. Does the Sedona's execution live up to Kia's lofty criteria and expectations of what a nontraditional minivan should be? Will buyers ditch their CUVs for something with a little more junk in the trunk? Read on to find out.

2018 Kia Niro PHEV First Drive Review | Embracing the new normal

CULVER CITY, Calif. — A cloak of invisibility envelops the 2018 Kia Niro Plug-In Hybrid everywhere it roams in Los Angeles. In Southern California's major cities, plug-ins and electric vehicles line the driveways and clog the freeways like nowhere else in the United States. And every time a new EV/FCV/HEV/PEV/PHEV/ZEV hits the streets (eco-minded drivers loves acronyms), it's ostensibly competing for attention. But the Niro PHEV, which is set to launch imminently in major markets across the United States, isn't looking for attention. It's the most recent, under-the-radar jab at the Toyota Prius family from the South Korean manufacturer interested in stealing market share. If Kia aimed for the Toyota Prius with the traditional Niro hybrid, it shot dead-on at the EV attributes of the Prius Prime plug-in when developing the Niro PHEV. Like the Prius Prime, the Niro PHEV has an all-electric range of 26 miles. Its 3.3-KWh onboard charger is exactly the same strength as the Toyota's. And both plug-ins take about three hours to fully charge on a Level 2 (240V) charger. (Plug it into a grounded household outlet for an overnight recharge.) Those are hardly class-leading numbers, but theoretically enough to satisfy the demands of around-town driving. The similarly priced Chevrolet Volt offers twice the electric range, as does the larger Honda Clarity Plug-In Hybrid. What you get with the Niro PHEV, in essence, is a Niro that's ideal if you have overnight access to EV charging. We won't rehash the details of how the Niro looks inside and out — for that, check out our First Drive here — since it's nearly identical to the cordless model. Beyond "hybrid blue" accents on the exterior, it's tough to distinguish the newest Niro from a distance. The interior is nearly identical, as well, and no trunk space was sacrificed by the large, 8.9-kWh battery that sits underneath the cargo hold. And the total system power of 139 horsepower, no different than the Niro, means that this is more of a dragstrip challenger for a Prius than, say, the much quicker Chevrolet Bolt. An unexpectedly altruistic feature is the ability for the charge port to automatically unlock once the Niro PHEV reaches a full charge, allowing other EV drivers to safely unplug the Kia and sip electricity for themselves. Those thirsty drivers will need to be well-read about the Niro PHEV, however, to know this capability exists; the car offers no explicit indicators.