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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2018 Kia Stinger GT Long-Term Update | It's a hatch!

Our long-term 2018 Kia Stinger GT is a lovely sedan. We've talked a bit about what it's like to live with day-to-day and just how well the GT badge fits on a car like this. It's racked up more than 10,000 miles in the few months it's been in our fleet. I'm personally hoping we can crest 20,000 miles before its year with us is up. The sleek design (both inside and out), sharp handling and peppy 3.3-liter twin-turbo V6 might get all the attention, but people tend to forget it's practical, too. Just look at that cargo area! I sometimes forget that most people don't spend all day and night thinking about cars, poring over photos and spec sheets like we do. When I posted a photo on Twitter last month, one commenter seemed quite surprised to realize that the Stinger had a hatch rather than a trunk. It's one of my favorite things about this car, but it seems it's not common knowledge. If we can't get a true wagon, hatches like the Stinger, the Porsche Panamera and Audi A5/S5/RS5 Sportback are great alternatives. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Stinger has 23.3 cubic feet of space with the seats up, though Kia doesn't list the area with the seats down. For reference, the Kia Optima has 15.9 cubic-feet in its trunk. Winter in Detroit sucks, and the Stinger GT's standard Michelin Pilot Sport 4S summer tires aren't ideal for sub-freezing temperatures. Nokian Tyres was kind enough to donate a set of Hakkapeliitta studless winter tires for the Stinger (more on those in another post soon). When the tires arrived, I put the seats down and threw all four in the back of the car and took it to the tire shop. I had to remove the sun shade, but that was the only real fitment issue. About a week later, just before Christmas, Amazon dropped the price on a 55-inch TV I've had my eye on for months. I placed my order and had it shipped to our office lest package thieves steal it from my porch. I wasn't sure it would fit in the Stinger, but it was just about perfect. Another half inch and I would have needed our long-term Honda Ridgeline. Related Video:

Kia bringing a performance EV to Geneva that'll 'get your pulse racing'

Kia just keeps going with the electric flow. The South Korean carmaker has already introduced the e-Niro and Soul EV, and in Europe will put a plug-in hybrid version of the Ceed wagon on sale later this year. Next month, Kia will unveil a performance-minded electric vehicle at the Geneva Motor Show. The company had almost nothing to say about it beyond the philosophical: The concept will be "a visual embodiment of the company's desire to move forward in the exciting world of electrification." Moving forward appears to mean addressing all of the enduring issues consumers have with EVs, meaning looks, range, performance and recharging. The Audi E-Tron GT set at least two of those bars unexpectedly high, so we look forward to finding out what Kia's European design center in Frankfurt has come up with. That means looking in a different direction than the electric Kia's that have come so far. The Geneva concept is meant to "get your pulse racing," and to "signpost our holistic and emotional approach to electrification." The Soul EV and e-Niro both use a 64-kWh battery to power a motor with 201 horsepower on to 238 miles of range. Since neither the Soul EV nor e-Niro are expected to get our hairs up with their driving chops, it's possible the Geneva concept ups the power on the motor in return for less range. But that would be less impressive than the press release billing, wouldn't it? And it would be a shame to waste the concept's bulging fender fenders and beastly lines on something, well ... less than totally electrifying.