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Kia Niro EV concept coming to CES

Kia announced that it will show a new electric concept car at this year's Consumer Electronics Show. The announcement didn't explicitly say what the vehicle is, but that's fine, because the teaser images above reveal the car's "secret" identity. At the back of the car are bright glowing letters spelling out the name "Niro EV." Even without seeing the name, the images make it pretty clear this is a Niro of some sort. The profile fits the production hybrid and plug-in hybrid production cars, especially the upright and wide rear hatch. It also has the Niro's distinct hood with twin creases above the headlights. There are a number of styling changes, though, mainly up front. The headlights look to be more swept back and have LED strakes for style. The taillights mirror this design, and they add a center portion between the main elements to make the lights full width. Additional three-pointed fog lights are also added front and rear. The grille at the front is no longer a grille, instead now featuring a bunch of little lights. This may have something to do with the "motion graphic" lighting technology Kia will show on the car, since it looks like the pattern and intensity could change. The shape of this faux grille panel also looks wider and slimmer than that on the production Niro. On the topic of production Niros, we wouldn't be surprised if this full EV Niro makes it to market. The Niro is based on the Hyundai Ioniq, which itself offers normal hybrid, plug-in hybrid, and full electric variants. And since the Niro is already available in hybrid and plug-in versions, a full EV would round out the model nicely. It wouldn't be without work, since the electric version of the Ioniq has a torsion bar suspension rather than the multi-link setup in the hybrid Ioniqs and Niros in order to fit the larger battery pack, but it's far from impossible. Stay tuned for more info on the concept and any news on a production version. Related Video:

Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.

Kia chasing dinero using Robert De Niro to sell e-Niro

Robert De Niro is living the ideal blueprint for a respected veteran actor. At age 75, he's continuing to make films (Martin Scorsese and Joaquin Phoenix films nonetheless), he's set to be honored at the Marrakech Film Festival, and he's still getting those advertising checks. His newest source of cash flow is coming courtesy of Kia, with the announcement at the Paris Motor Show that De Niro will lead a new advertising campaign for the Niro crossover. The new campaign was introduced in tandem with the European debut of the all-electric version of the Kia Niro. Likewise, the De Niro campaign will strictly be used for the European market. It will include not only TV spots, but digital and print advertising, as well. In a culture that is so dependent on social media that is fueled by memes, the Niro connection seems like a no-brainer. "The communication plan for the e-Niro will be as special as the car itself," Vice President for Marketing and Product Planning at Kia Motors Europe Artur Martins said in a press release. "These advertisements will draw on Robert De Niro's unique ability to entertain, as he educates drivers about the e-Niro — a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have." The e-Niro, which claims a 301-mile range on a single electric charge by European measurements (280 miles in the U.S.), is part of a larger Niro family. In the U.S., Kia currently offers a hybrid variant, as well as a plug-in hybrid variant, and is expected to launch the all-electric version in the future. Related Video: