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Superman-inspired Kia Optima Hybrid helps those affected by drought and famine in Africa

Kia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made its debut at the Chicago Auto Show today. The joint effort is designed to raise awareness for DC Entertainment's "We Can Be Heroes" campaign, a charitable relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa.
The metallic blue and red sedan, which thankfully manages to look better in person than it does in the pictures, is the seventh vehicle in a 10-month partnership between the automaker, comic book company and tuner as they build themed vehicles representing all of the Justice League heros. A yet-unseen eighth vehicle will be an amalgamation of all seven Super Heroes in one.
There is no mistaking the blue metallic finish with red chrome accents, or the world's most recognizable superhero's chest emblem glowing on the hood, but you have to look closer to see the Superman logo on the rear fascia and catch the red glow from the headlights. The theme has been carried into the cabin, where occupants will find custom upholstery and Superman's iconic shield on the seats and airbag cover. While the hybrid sedan's gasoline-electric powertrain remains untouched, the Optima features flared fenders, oversize 22-inch wheels and a height-adjustable suspension that is controlled from the cockpit. Read more in the official press blast below.

Average new-vehicle transaction price hits a whopping new peak in December

Elevated prices for products and higher borrowing rates led to record high transaction prices for new vehicles in December, with the average cost in the U.S. rising to a record $49,507, according to data from Kelley Blue Book released today. The report notes that ATPs — average transaction prices — have climbed above suggested retail prices — MSRPs — for more than a year. Sales volumes were up in December on a year-over-year basis by more than 5%, a situation Kelley attributed to improved supply. Overall sales for 2022, however, were off 8% year over year. “The transaction data from December clearly indicates overall prices showed no signs of coming down as we headed into year-end,” said Rebecca Rydzewski, research manager of economic and industry insights for Cox Automotive. “Luxury prices fell slightly in December, but non-luxury transaction prices were up. Truck sales were particularly strong last month, and with many trucks selling for more than $60,000, a new record was all but inevitable.” Industry analysts claim the most obvious headwinds in the new car market are generated by higher interest rates, forced by the Federal Reserve's rate hikes intended to tame inflation, and by generally limited inventory. A recent report from J.D. Power showed that the average monthly payment for a new vehicle loan in December was $718, up $47 from a year ago. But 16% of consumers in December took out loans with monthly payments of over $1,000. Consumers think vehicles, and electric vehicles especially, are way too expensive. Fortunately, manufacturersÂ’ incentives, all but extinct in the past two years, are returning, especially in the electric-vehicle and luxury market, the Kelley data suggest. Plus, "With the new tax credits on the way, electric vehicle ATPs will drop lower for qualifying vehicles,” Rydzewski said. Non-luxury brands, such as Honda and Kia, showed particularly strong performance in December, with the average price paid at $45,578 — a record high and an increase of $994 month over month. Meanwhile, the average luxury buyer paid $66,660 for a new vehicle last month. Mercedes-Benz and Land Rover showed the most price strength in the luxury market, transacting between 2.6% to 6.5% over sticker price. But luxury brands Audi, BMW, Infiniti, Lexus, Lincoln, and Volvo showed the least price strength with some discounting in effect, selling 1% or more below MSRP in December, according to the survey.

Recharge Wrap-up: Kia Soul EV wins Canadian Green Car of the Year, Proterra logs 1 million miles

The Kia Soul EV has been awarded the inaugural Canadian Green Car of the Year Award. It beat out three other finalists - the Honda Fit, Subaru Legacy and Toyota Camry Hybrid - to receive the honors at the Vancouver International Auto Show from the Automobile Journalists Association of Canada (AJAC). Before narrowing the field to the four finalists, seven eligible cars were chosen after back-to-back testing during the AJAC's "TestFest" last fall. "This acknowledgement is testimony to Kia's ongoing commitment to deliver environmentally friendly automotive solutions and diverse powertrains to consumers without compromising on design or comfort," says Kia Canada Vice President and Chief Operating Officer Maria Soklis. Read more in the press release from the AJAC. Proterra electric buses have logged a cumulative 1 million miles of revenue service. To celebrate, Proterra held a special event at its Greenville, SC plant, wherein it recognized each of its transit agency partners with an award commemorating the milestone. Proterra President and CEO Ryan Popple say Proterra and its partners "can offer the world a million proof points to bolster the fact that electric vehicles not only offer great performance, but represent the best total cost of ownership and environmental option for transit agencies." Proterra estimates its customers have saved 250,000 gallons of fuel and 3.5 million pounds of emissions over those million miles. Read more in the press release from Proterra below. EV Connect and GE are teaming up for a joint marketing and product agreement. The agreement makes GE the preferred provider of charging stations for EV Connect, giving them access to GE's WattStation and DuraStation chargers and WattStation Connect cloud-based operating platform. Of course, the agreement also makes EV Connect GE's preferred management company. "Together with EV Connect, we will be able to provide customers with an innovative, end-to-end solution capable of meeting customers' everyday EV charging station requirements," says GE's Seth Cutler. The agreement also expands the market of both companies worldwide. Read more in EV Connect's press release.