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Kia chasing dinero using Robert De Niro to sell e-Niro

Robert De Niro is living the ideal blueprint for a respected veteran actor. At age 75, he's continuing to make films (Martin Scorsese and Joaquin Phoenix films nonetheless), he's set to be honored at the Marrakech Film Festival, and he's still getting those advertising checks. His newest source of cash flow is coming courtesy of Kia, with the announcement at the Paris Motor Show that De Niro will lead a new advertising campaign for the Niro crossover. The new campaign was introduced in tandem with the European debut of the all-electric version of the Kia Niro. Likewise, the De Niro campaign will strictly be used for the European market. It will include not only TV spots, but digital and print advertising, as well. In a culture that is so dependent on social media that is fueled by memes, the Niro connection seems like a no-brainer. "The communication plan for the e-Niro will be as special as the car itself," Vice President for Marketing and Product Planning at Kia Motors Europe Artur Martins said in a press release. "These advertisements will draw on Robert De Niro's unique ability to entertain, as he educates drivers about the e-Niro — a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have." The e-Niro, which claims a 301-mile range on a single electric charge by European measurements (280 miles in the U.S.), is part of a larger Niro family. In the U.S., Kia currently offers a hybrid variant, as well as a plug-in hybrid variant, and is expected to launch the all-electric version in the future. Related Video:

2017 Kia Niro hybrid's $23,786 price undercuts the Toyota Prius

We're close to the commercial launch of Kia's hybrid crossover, the pointless-record-breaking but decidedly "solid" Niro. The ad campaign has begun with Melissa McCarthy voicing the TV spots, and with the Super Bowl tease already in full swing, curious customers are going to want to know what they'll have to shell out for the fuel-sipping family car. Kia has announced that the Niro will start at a base MSRP of $23,785. The 50 mpg (combined) Niro FE's sub-$24k price includes 16-inch wheels, keyless entry, a seven-inch touchscreen display with rearview camera, and Apple CarPlay and Android Auto. The $24,095 LX adds push-button start, roof rails, and LED rear lighting. The LX also offers the $1,450 Advanced Technology Package, adding forward collision and lane departure warnings, and autonomous emergency braking. At $26,595, the EX provides heated seats, a leather-wrapped steering wheel, LED daytime running lights, fog lights, and heated power folding mirrors. It also includes a few driver assistance features, such as blind spot detection, rear cross-traffic alert, and lane change assist. A $2,300 Advanced Technology Package includes a power sunroof, smart cruise control, the collision and lane departure warnings, and autonomous emergency braking. Just below the Touring trim is the Launch Edition at $28,895. It comes in either Snow White Pearl or Aurora Black Pearl paint with a unique metallic grille and Hyper Gray 18-inch alloy wheels. It includes an eight-inch touchscreen navigation system and an eight-speaker Harman Kardon sound system. Topping the line is the $30,545 Niro Touring, which includes a power sunroof, park assist, heated and ventilated seats, heated steering wheel, and the Harman Kardon premium sound system. This level also offers the Advanced Technology Package, and $1,900 adds HID headlights, wireless phone charging, smart cruise control and the warning and braking systems offered at the other trim levels. Unfortunately, both the Touring and the Launch Edition suffer in fuel economy, at 43 mpg combined. For comparison, the base Kia Niro comes in $1,765 cheaper than the just slightly more efficient Toyota Prius's $25,550. The Ford C-Max Hybrid starts at $24,995, and falls short by about 10 mpg. The Niro is about the same price as the slightly larger, but much less efficient Hyundai Tucson.

Kia recalling 96k Souls with sunroofs [UPDATE]

UPDATE: A previous version of this post indicated that the recall affected 2010-2014 models, when the recall ends with 2013 models. The text below has been revised accordingly. Kia has issued a recall for the 2010-2013 model-year Soul compact cars. But while the notice issued by the National Highway Traffic Safety Administration covers a long period of production – from January 8, 2009, to October 2, 2013 – the problem only affects those units equipped with a sunroof. In those specific models – of which Kia estimates there are 95,314 examples in the United States – the headliner plate surrounding the sunroof may detach when the side curtain airbag is deployed, which could serve to compound the risk of injury in the event of a crash. Owners of affected vehicles can expect to hear from the manufacturer to bring their Souls in to their local dealer to have industrial adhesive strips installed to secure the headliner in place, starting from early February. RECALL Subject : Headliner Plate Detachment Report Receipt Date: DEC 29, 2014 NHTSA Campaign Number: 14V822000 Component(s): STRUCTURE Potential Number of Units Affected: 95,314 Manufacturer: Kia Motors America SUMMARY: Kia Motors America (Kia) is recalling certain model year 2010-2013 Kia Soul vehicles manufactured January 8, 2009, to October 2, 2013, equipped with a sun roof. A headliner plate may detach during deployment of the curtain air bag. CONSEQUENCE: A detached headliner plate may increase the risk of injury to the occupant during a vehicle crash. REMEDY: Kia will notify owners, and dealers will install industrial adhesive strips to secure the headliner plates, free of charge. The recall is expected to begin February 2, 2015. Owners may contact Kia customer service at 1-949-468-4800. Kia's number for this recall is SC112. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.