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LeBron James ad claims $10M fan bet proving he drives K900

As one of the nation's most famous and top paid professional athletes, LeBron James' Kia K900 sponsorship has always left us suspicious to its sincerity. The basketball player could buy any other vehicle in the world but claimed to be a fan of Kia's rear-wheel drive sedan even before he signed up as the brand's pitchman. While no weirder than many other NBA auto ads, the idea is still hard to believe. The company now wants to challenge the cynics with a three-commercial campaign called The Truth that stars King James responding to actual tweets about him driving the K900. The first commercial titled Ten Mil (above) starts with James checking Twitter and finding a skeptic that bets $10 million that the player doesn't drive the K900 to games. Since that's not the case, James confirms that a wager on social media is a binding contract and hops in the Kia with an armored car following him to go pick up the cash. However, the spot misses the mark slightly because we still only have James' word that he really takes the Kia to games Once the spots start airing, you can bet Cleveland fans start keeping an eye on how the player arrives to Quicken Loans Arena. It better be in the K900 for this campaign to work. LEBRON JAMES TELLS "THE TRUTH" ABOUT DRIVING HIS KIA K900 LUXURY SEDAN 11-Time NBA All-Star Responds To Real Tweets in New Ad Campaign First of three spots from "The Truth" campaign will begin airing on TV tonight and can be viewed at Kia.com and YouTube.com/Kia Multiplatform campaign will run through the remainder of basketball season and includes television, digital and social media elements IRVINE, Calif., December 3, 2015 – Last year, when LeBron James Tweeted "Rolling around in my K900. Love this car!!" and later stated he was a K900 driver before becoming Kia Motors' luxury ambassador, naysayers took to social media to question the validity of his claims. Now, with sales of Kia's rear-drive luxury sedan up considerably over 2014 levels, the 11-time NBA All-Star and avid car collector is tackling that skepticism head-on to prove the K900 is in fact "Fit For A King" in a new ad campaign from Kia Motors America (KMA).

2021 Kia Stinger engine details revealed, and it's getting more power

Powertrain details on the updated Kia Stinger are out, and the theme is more power. We got to see the revised looks a couple of weeks ago, but the information out of Korea today completes the picture of what the Stinger will soon look like. Kia is adding a new 2.5-liter turbocharged four-cylinder to the lineup that makes more power than the old 2.0-liter turbo. The 2.5-liter engine is also exclusive to the North American market. Kia didn’t explicitly say it was dropping the smaller four-cylinder here, but itÂ’s no stretch to assume the less powerful engine will disappear once the new cars begin to ship. This 2.5-liter makes 300 horsepower and 311 pound-feet of torque, which is a big step up from the 255 horses and 260 pound-feet of torque produced by the 2.0-liter. The new engine produces peak torque between 1,650 and 4,000 rpm. Kia doesnÂ’t brag about better acceleration numbers, but itÂ’s surely quicker than before. Next up is the V6 in the Stinger GT. Kia stays the course with the 3.3-liter twin-turbo V6 in this case, but itÂ’s added a new electronic exhaust valve system that unlocks more noise and three extra horsepower. This leaves the final figures at 368 horsepower and 367 (unchanged) pound-feet of torque. Kia says thereÂ’s a small butterfly valve in the exhaust that opens in Sport driving modes, but remains closed in Comfort and Eco. A better exhaust note is one thing we badly wanted out of our long-term Kia Stinger GT. Finally, Kia has an answer — we canÂ’t wait to hear it. ThereÂ’s no change in transmission for the Stinger. All models will continue to come standard with an eight-speed automatic. Both rear-wheel drive and all-wheel drive will be available for both the four-cylinder and GT models, too. In addition to the powertrain news, Kia has detailed new driver assistance systems available on the updated Stinger. Kia added its Highway Driving Assist tech, which weÂ’ve found to be extremely capable of tracing lines around corners on the highway in other Kias. The Blind-Spot Monitor that debuted in the Telluride is also onboard this year — it displays a video feed of your blind spot in the digital instrument cluster when you put your turn signal on. Other new systems include Lane Following Assist, Rear Occupant Alert and Safe Exit Warning. Several other systems are updated with enhanced functionality, too. WeÂ’re unsure of when this Stinger will make it to our shores, but sales are scheduled to commence in Korea sometime in the third quarter.

Genesis' decision to build the Electrified GV70 in America is a sign of things to come

As Steely Dan famously sang, they call Alabama the Crimson Tide. Here in Montgomery, we’re knee-deep in a Green Tide thatÂ’s transforming the business of building and selling cars. The high-style Genesis Electrified GV70 emerging from Hyundai Motor Manufacturing Alabama (HMMA) is the first Genesis built outside South Korea. ItÂ’s only the second made-in-America EV from a foreign-based automaker, after the Volkswagen ID.4 whose Tennessee production kicked off in July.  Get ready for many more. Spurred by the Inflation Reduction Act — whose final interpretations and outcomes remain in Washingtonian flux — automakers foreign and domestic are scrambling to onshore EV-and-battery production to boost American jobs and security, as a condition to securing lucrative tax incentives for manufacturers and consumers. Beginning in 2024, qualifying for EV credits may even require sourcing a hefty percentage of minerals and other battery materials from America or approved trade partners, a list that conspicuously does not include China or Russia. As things stand, that sticking point could make a vast number of 2024 EVs ineligible for purchase credits; though leasing a vehicle may still earn dealers a $7,500 commercial credit that they could pass along to consumers, as most currently do for EV lessees.  The electric version of GenesisÂ’ most-popular SUV is the avatar of Hyundai MotorÂ’s $10 billion American EV investment, which is expected to foster up to 8,000 good-paying jobs. Even thatÂ’s a fraction of what Atlas Public Policy estimates to be $128 billion in industry-wide investment in AmericaÂ’s EV, battery and recycling capacity through 2030 alone. HyundaiÂ’s planned onshore footprint includes a new battery factory northwest of Atlanta, and a $5.5 billion EV factory near Savannah that aims to produce Hyundai, Kia and Genesis EVs beginning in 2025. Beginning that year, Genesis says every new model introduced will be an EV, with no fossil-fuel option. And Genesis plans to phase out gasoline-powered models entirely by 2030, a similar timeline to luxury brands including Volvo and Cadillac. In Alabama, where Hyundai also builds the Elantra, Sonata, Santa Fe and Santa Cruz, an Electrified GV70 is hoisted onto a lift for the final stop on its 16-hour assembly journey.