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Kia Soul EV ad campaign charges up with sexified hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.
This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.
You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

2020 Kia Soul gets fuel economy ratings boost

Federal fuel-economy ratings are out for the all-new 2020 Kia Soul and show that the switch to the 2.0-liter four-cylinder engine also found in the Forte sedan has turned the boxy compact crossover into more of a fuel-sipper compared to its predecessor. When operated in Eco driving mode, the EPA rates the Soul fitted with the 2.0-liter engine at 35 miles per gallon on the freeway and 29 mpg in the city for a combined 31 mpg. Otherwise, the same model is rated at 27 mpg in the city, 33 on the highway and a combined 30 mpg. Versions fitted with the 1.6-liter turbocharged seven-speed top out at 27/32/29 mpg, while the 2.0-liter offered with a six-speed manual delivers 25/31/27 mpg. The outgoing Soul fitted with the 1.6-liter engine maxed out at 28 mpg combined, while the more powerful outgoing 2.0-liter version was rated at 27 mpg combined. The ratings for the 2020 Soul easily outperform the 2019 Jeep Renegade, another compact crossover, which is rated 22/30/25 mpg in its top configuration, but are short of the 2019 Nissan Kicks, which gets 31/36/33 mpg. Kia is pairing the 2.0-liter engine with its Intelligent Variable Transmission, its version of a CVT, for the 2020 Soul as well as the six-speed manual. It offers 147 horsepower and 132 pound-feet of torque. The turbocharged 1.6-liter twin-scroll four-cylinder mates with a seven-speed dual-clutch automatic transmission and offers 201 hp and 195 lb-ft of torque. The standard version of the 1.6-liter makes 130 hp and 118 lb-ft. Still to come, and not yet rated, is the Soul EV, which borrows its electric motor and 64 kWh battery pack from the Niro EV and Hyundai Kona Electric, offering 201 hp and 291 lb-ft of thrust. It's expected to have a driving range of more than 200 miles, accommodate DC fast charging and go on sale sometime later this year. We still don't have pricing for the gas-powered versions, which are set to hit showrooms in the first half of this year.

Hyundai, Kia looking to cut costs

Hyundai and Kia are off to roaring starts in the United States this year, underscored by Kia's best sales month ever in May. But globally the situation for the South Korean siblings hasn't been nearly so positive. Recently, they reported their fourth consecutive quarter of decreasing operating profits worldwide, and now they're "making efforts to cut costs," according to a statement in a joint email obtained by Bloomberg. However, the companies aren't detailing where they would make the cuts or how much they want to save. The amount could be significant, though. An unnamed Hyundai senior executive reportedly told a South Korean newspaper that the business might be aiming for up to 30 percent in reductions. According to Bloomberg, Hyundai and Kia are facing falling total sales worldwide. Making the situation worse is that the strong Korean won versus the weaker Japanese yen gives competitors an advantage. The automakers also angered investors enough last year to prompt a stock buyback after paying $10 billion for the land for a future headquarters. The prognosis doesn't look utterly dire, though, and new products are on the way. For example, the Hyundai Santa Fe is being refreshed in South Korea, and the next-gen Elantra debuts at this year's Los Angeles Auto Show. There's also the Creta on the way for foreign markets. Additionally, several models are still awaiting the green light, including a Hyundai Genesis-based luxury crossover, a compact CUV, and the Santa Cruz unibody pickup. Meanwhile, the Kia GT is reportedly close to production, too. Related Video: