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Superman-inspired Kia Optima Hybrid helps those affected by drought and famine in Africa

Kia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made its debut at the Chicago Auto Show today. The joint effort is designed to raise awareness for DC Entertainment's "We Can Be Heroes" campaign, a charitable relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa.
The metallic blue and red sedan, which thankfully manages to look better in person than it does in the pictures, is the seventh vehicle in a 10-month partnership between the automaker, comic book company and tuner as they build themed vehicles representing all of the Justice League heros. A yet-unseen eighth vehicle will be an amalgamation of all seven Super Heroes in one.
There is no mistaking the blue metallic finish with red chrome accents, or the world's most recognizable superhero's chest emblem glowing on the hood, but you have to look closer to see the Superman logo on the rear fascia and catch the red glow from the headlights. The theme has been carried into the cabin, where occupants will find custom upholstery and Superman's iconic shield on the seats and airbag cover. While the hybrid sedan's gasoline-electric powertrain remains untouched, the Optima features flared fenders, oversize 22-inch wheels and a height-adjustable suspension that is controlled from the cockpit. Read more in the official press blast below.

Hyundai spooks investors by paying $10B for new Gangnam HQ location

Doing things Gangnam style apparently costs a serious chunk of change, because Hyundai is reportedly paying roughly $10 billion for 19.6 acres (79,342 square meters) of land in the trendy district of Seoul, South Korea, to serve as the location for its new headquarters. That eye-popping number represents the highest amount ever paid for a plot of land in South Korea, according to Reuters. The hefty price tag reportedly scared investors enough for stock prices to sink dramatically.
Shareholders were apparently upset because the massive outlay could instead have been put back into the company for research and development or other improvements. Instead, the company reportedly bid triple the land's appraised value, says Reuters. The announcement caused Hyundai's stock price to plummet a massive 9 percent, and there were losses from Kia and the company's parts arm, as well. All told, the three of them lost nearly $8 billion in value from the falling share prices - almost enough to pay for the controversial land.
Hyundai currently has its headquarters on the outskirts of Seoul, but seems keen to move to the high-end Gangnam district to show off its rising status. It plans to build a new office complex, hotel, convention center and theme park on the site. According to an analyst speaking to Reuters, that could all cost an additional $6 billion to complete.

Kia shows sketches of sleek new 2019 K900 sedan

Kia has released two new sketches of the upcoming redesigned K900 sedan, after showing the car's profile last month. No longer resembling a scaled-up Optima, Kia says the design is a joint effort between its global design office in Namyang and the U.S. design studio in Irvine, Calif. The new upscale K900 will gain lines that have definitely been inspired by German manufacturers' luxury offerings — perhaps its design head Peter Schreyer's touch is showing through. The current generation has been with us since 2012, and the new generation might be a strong enough design to improve the K900's modest sales. Kia says the K900's design is based on a concept called "Gravity of Prestige," which certainly has resulted in a restrained, tasteful sedan without gimmicks. Even if the sportback Stinger positioned below the K900 looks good, it's a far more aggressive and whimsical design than what we see in these images. Kia mentions the new "Quadric Pattern" front grille on the K900 as having 176 "jewel-like" cells, which create an illusion of energy much like the spindle grille on the Lexus LF-1 Limitless concept; the headlights in turn are inspired by "the trajectory of light," and are called Duplex Comet lights. These teaser images aren't far from the finished product, as Kia says the K900 will already go on sale on the second quarter of 2018 in selected markets. So a full reveal is surely happening soon. It could be a good candidate for the New York Auto Show, since it's both a U.S. location that would make sense for a car partly designed in America, and it's one of the last big shows before the second quarter of 2018. Related Video: