2015 Kia Sorento Limited on 2040-cars

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Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

A car writer's year in new vehicles [w/video]

Christmas is only a week away. The New Year is just around the corner. As 2014 draws to a close, I'm not the only one taking stock of the year that's we're almost shut of. Depending on who you are or what you do, the end of the year can bring to mind tax bills, school semesters or scheduling dental appointments. For me, for the last eight or nine years, at least a small part of this transitory time is occupied with recalling the cars I've driven over the preceding 12 months. Since I started writing about and reviewing cars in 2006, I've done an uneven job of tracking every vehicle I've been in, each year. Last year I made a resolution to be better about it, and the result is a spreadsheet with model names, dates, notes and some basic facts and figures. Armed with this basic data and a yen for year-end stories, I figured it would be interesting to parse the figures and quantify my year in cars in a way I'd never done before. The results are, well, they're a little bizarre, honestly. And I think they'll affect how I approach this gig in 2015. {C} My tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015 it'll be as high as 73. Let me give you a tiny bit of background about how automotive journalists typically get cars to test. There are basically two pools of vehicles I drive on a regular basis: media fleet vehicles and those available on "first drive" programs. The latter group is pretty self-explanatory. Journalists are gathered in one location (sometimes local, sometimes far-flung) with a new model(s), there's usually a day of driving, then we report back to you with our impressions. Media fleet vehicles are different. These are distributed to publications and individual journalists far and wide, and the test period goes from a few days to a week or more. Whereas first drives almost always result in a piece of review content, fleet loans only sometimes do. Other times they serve to give context about brands, segments, technology and the like, to editors and writers. So, adding up the loans I've had out of the press fleet and things I've driven at events, my tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015, it'll be as high as 73. At one of the buff books like Car and Driver or Motor Trend, reviewers might rotate through five cars a week, or more. I know that number sounds high, but as best I can tell, it's pretty average for the full-time professionals in this business.

Kia previews the seven electric cars it plans to launch by 2027

Kia released a dark design sketch to shine a sliver of light on the seven electric cars it plans to launch by 2027. It hopes that battery-powered models will represent at least 25% of its global sales by 2029. Long on vision but short on details, the image shows the vague outline of seven vehicles that will join the South Korean company's range in the coming years. Company CEO Ho-Sung Song noted the models will be positioned in a variety of market segments, and the image depicts several different silhouettes. The cars on the left look like SUVs and crossovers, while the ones on the right seem to ride a bit lower; there may even be a sports car in the mix. All are linked by a crease-free design, though keep in mind they're still under development. Kia is not a newcomer to the electric car segment. It released its first series-produced EV, an electric version of the Ray sold in global markets, in 2011, and its current range includes battery-powered variants of the Soul and the Niro. The aforementioned septet represents the next step in its offensive. Its members will be standalone EVs, meaning they will not be based on gasoline-powered cars, and they'll all be part of the same family. In a way, Kia is following the same path as Volkswagen, which chose to group its future EVs under the ID umbrella. We'll get our first taste of Kia's new range of electric models when the firm releases a car code-named CV in 2021. It was designed for "many regions globally," though whether that includes the United States is up in the air, and it will usher in the design language that will characterize the line-up. Unofficially, we hear it will arrive as a sedan-SUV cross that will draw inspiration from the Imagine concept introduced at the 2019 edition of the Geneva auto show. Croatia-based Rimac (which Kia has invested in) will play a role in the development process. At the other end of the spectrum, Kia is working on a rugged, body-on-frame pickup that's about as big as the Ford Ranger. It could spawn a large SUV positioned above the Telluride as an alternative to the Chevrolet Tahoe.