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Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

Kia Stinger GT | Autoblog Minute

Kia debuted the new hatchback grand tourer at the 2017 Detroit Auto Show. Kia Autoblog Minute Videos Original Video autos kia stinger gt

2018 Hyundai Kona vs other small crossovers: How they compare on paper

The 2018 Hyundai Kona is the hottest new thing in the hottest new segment: subcompact crossovers. Or B-segment SUVs. Or whatever you might want to call this hodge-podge collection of vehicles of vaguely similar specs. Each is pretty much just a raised hatchback in some form (or literally in the case of one entry), skewing the increasingly vague line between car and SUV. If there was ever a segment that deserved the term "crossover" for more reasons than just its car-based unibody architecture, this would be it. Now, for this specs and photos comparison, we lined up the new 2018 Kona with an appropriate variety from that hodge-podge. Most are those that people are actually cross-shopping the Kona against — the Honda HR-V, Toyota C-HR and Subaru Crosstrek — while the Kia Soul and Jeep Renegade line up well in other regards. There are certainly others we could've included, but we're frankly a little pressed for spreadsheet space, and if you really want to know how a Chevrolet Trax, Fiat 500X or Ford EcoSport would've stacked up, you can always use our Compare Cars feature. (You can also check out our Mitsubishi Eclipse Cross comparison that includes a few larger choices) Performance, fuel economy and drivetrains Immediately you can see how all over the map this segment is. True, all but the Jeep come with a standard naturally aspirated four-cylinder and fairly comparable horsepower. Torque differs, but not wildly so. Then things get nuts. Some are automatic only, the Toyota is CVT only, the Honda and Subaru come with a manual standard and offer a CVT as an option. The Renegade's base engine is manual-only ... in 2018. Of course, then things flip-flop with the Renegade's upgrade being naturally aspirated and the Hyundai and Kia offering turbocharged mills. The Korean corporate cousins also come with automated manuals, whereas the Renegade has a box with nine gears selected by a lethargic monkey. Then there's the drivetrain. The C-HR is front-drive only, which pretty much cements the Soul's place in a segment it arguably created despite not offering all-wheel drive. That's the only way to get the Crosstrek, while the Honda and Hyundai offer a typical option of a part-time system. In Jeep fashion, the Renegade's "four-wheel drive" systems differ by trim level.