2014 Kia Sorento Sx Limited on 2040-cars

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Superman-inspired Kia Optima Hybrid helps those affected by drought and famine in Africa

Kia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made its debut at the Chicago Auto Show today. The joint effort is designed to raise awareness for DC Entertainment's "We Can Be Heroes" campaign, a charitable relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa.
The metallic blue and red sedan, which thankfully manages to look better in person than it does in the pictures, is the seventh vehicle in a 10-month partnership between the automaker, comic book company and tuner as they build themed vehicles representing all of the Justice League heros. A yet-unseen eighth vehicle will be an amalgamation of all seven Super Heroes in one.
There is no mistaking the blue metallic finish with red chrome accents, or the world's most recognizable superhero's chest emblem glowing on the hood, but you have to look closer to see the Superman logo on the rear fascia and catch the red glow from the headlights. The theme has been carried into the cabin, where occupants will find custom upholstery and Superman's iconic shield on the seats and airbag cover. While the hybrid sedan's gasoline-electric powertrain remains untouched, the Optima features flared fenders, oversize 22-inch wheels and a height-adjustable suspension that is controlled from the cockpit. Read more in the official press blast below.

Hyundai poaches BMW M engineering chief to lead new performance division

The Hyundai Motor Group may be getting more serious about its performance credentials, but in order to realize its goal of making more serious performance machinery, it's going to need the expertise to get there. Fortunately that's just what it's acquired in hiring Albert Biermann. The former chief engineer at BMW M GmbH, Biermann has been working for the Bavarian automaker for over three decades now, and since his appointment as Vice President of Engineering at the M division, was most recently responsible for developing the latest M3, M4 and M6 – not to mention bridging the gap between BMW's standard models and its M lineup with the M Performance range. But now the 57-year-old German has been named the Korean group's new head of Vehicle Test & High Performance Development. In his new job, Biermann will be based out of Hyundai's R&D center in Namyang, South Korea, and will be tasked with "the development of new high performance Hyundai and Kia models" while also working to improve the two brands' ride, handling, safety, reliability and NVH reductions. The appointment makes Biermann the second high-ranking German executive the Korean automaker brought on board, after chief designer Peter Schreyer. Although Hyundai recently shut down its US racing program with Rhys Millen Racing, it has embarked on an ambitious assault of the World Rally Championship, and recently opened a test center at the Nurburgring with an eye towards launching a new N performance line that sounds like it'll be right up Biermann's alley. News Source: Hyundai Hirings/Firings/Layoffs Hyundai Kia Performance Hyundai N albert biermann

Kia teases next-gen K5 in South Korea, foreshadows our Optima

Now that the redesigned Hyundai Sonata is down the road burning gas, Kia's loading the next-generation Optima into the chute. The automaker teased the South Korean-market K5 — our Optima — on Facebook, revealing a sedan that will bring a new attitude to the midsize competitor. The sketches largely line up with spy shots we got a couple of months ago, starting with the clamshell hood running down to a narrower, wider tiger nose grille. Two creases in the center of the hood bracket the Kia logo. We can't know what trim is on display in the rendering, but the pictured upper and lower grilles give up the mesh pattern on the current car for horizontal strakes. A pair of DRLs frame the front fascia, the Z-shaped light signature longer and more abstracted than that on the Cadenza sedan.  The profile includes a couple of signature strokes that create a wholly different impression. Moving the side mirrors to the doors emphasizes the sharp takeoff point for the greenhouse, emphasized with a chrome trim strip that could have come off a stretched Aston Martin DB11. Instead of the rear glass behind the C-pillar picking up from the edge of the backlight as on the current car and forming their own profile, the sketch show a faster glass design angled back to follow the shape of the roof. Lower down, the character line in the sketch rises from the front wheel arch to the rear door, then falls sharply to the rear wheel arch. We can't make out this line in any of the spy shots, though. The rear gets a lot edgier. It's possible the chrome greenhouse trim dips around the bottom backlight to form a single line around the car. A short decklid is backed by an integrated lip. A single taillight of dashed LEDs runs across the width, bookended by a tight V shape.  Wholesale change inside stresses the horizontal span. A slightly modified steering wheel sits ahead of a digital dash cluster. A second widescreen sits atop an instrument panel cut by wide, narrow vents and marked by fewer buttons. On the center console, the shifter's replaced with a rotary knob.  A debut could come before the end of the year, the sedan likely a 2021-model-year offering. Engines should mirror Sonata powertrains, consisting of a 1.6-liter four-cylinder and a 2.5-liter four-cylinder shifting through an eight-speed transmission, and a more powerful turbocharged four-cylinder expected to join the lineup.