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Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.

2021 Kia Seltos fuel economy revealed at up to 31 mpg combined

The 2021 Kia Seltos made its official debut in the U.S. just a couple months ago at the L.A. Auto Show. Now its fuel economy numbers have been published by the EPA. The compact crossover's numbers are roughly on par with its smaller Soul sibling and significantly better than the larger Sportage. The Seltos is available with two different engines, a 146-horsepower naturally aspirated 2.0-liter four-cylinder coupled to a CVT, and a 175-horsepower turbocharged 1.6-liter four-cylinder with a dual-clutch transmission. The former is available with front-wheel drive or all-wheel drive, while the latter only comes with all-wheel drive. Unsurprisingly, the most efficient model is the front-drive 2.0-liter with city fuel economy of 29 mpg, highway economy of 34, and 31 combined. Adding all-wheel drive drops those numbers to 27 in town, 31 on the highway, and 29 combined. The turbo Seltos brings up the rear with 25 mpg in the city, 30 on the highway and 27 combined. Compared with its smaller sibling, the Soul, the Seltos performs impressively, with the front-drive model matching the Soul Eco Dynamics combined fuel economy of 31 mpg. On the other hand, the turbo Soul's 29 mpg combined rating is better than the turbo Seltos. The turbo Seltos does have all-wheel drive, which the turbo Soul lacks. In fact, no Soul is available with all-wheel drive, a worthy selling point for the Seltos. When comparing the Seltos numbers to the bigger Sportage, which also offers all-wheel drive, every version of the Seltos outperforms the best Sportage's combined fuel economy number of 26 mpg. Comparing the Seltos with other small crossovers, it fares well. Looking at front-drive competitors, only the much more expensive Subaru Crosstrek Hybrid and the smaller, cheaper Nissan Kicks and Hyundai Venue top the Seltos in fuel economy. The Buick Encore ties it. With all-wheel drive, the Seltos is also competitive. The non-hybrid Subaru Crosstrek's 30 mpg combined beats the Seltos by just one, and the Honda HR-V is tied with the Kia. The 2020 Kia Seltos will go on sale early this year. The base price will be below $22,000. Related Video:

2019 Kia K900 flagship sedan debuts: Reserved luxury reimagined

After those teasers and brochure shots, the 2019 Kia K900 flagship sedan is here in the metal, presented at the New York Auto Show. Kia reminds us that the only thing carried over from the old car is the name, but the car's design is still reserved rather than ostentatious. The information withheld in Kia's K900 news to date was the available powertrain, but it's now announced to have the same 3.3-liter twin turbo V6 as the Stinger. It produces 365 horsepower and 376 pound-feet of torque, and it's paired to an eight-speed, homegrown automatic transmission like in the Stinger. The V6 is the sole engine choice, and likewise the K900 has torque-vectoring all-wheel-drive as standard. The previous generation car was rear-drive, and the Stinger has rear-drive variants, but for the new K900 it's AWD all the way. The system can distribute up to 50 percent of power to the front and as much as 80 percent to the rear. Kia performance chief Albert Biermann says the new K900 is 33 percent stiffer than the outgoing car, for improved ride and handling. In its home market, the K900 will reportedly be available with a five-liter V8, but that's not part of the U.S. portfolio. Inside, the K900's cocoon-like leather and wood interior ambience can be enhanced with its Pantone-assisted mood lighting system. There are seven color settings, which are meant to convey the feel of oceans, forests, skies — and presets can even imitate the aurora borealis. Another feature of the interior lighting is that proximity sensors can brighten the dashboard controls by 20 percent when the driver reaches for the switches. The 12.3-inch HMI touchscreen supports Apple CarPlay and Android Auto, and the car's settings can be toggled using a bespoke UVO telematics system. Four cameras provide the driver with a stitched-together 360-degree view of the car's surroundings, and HUD is an option. Driver assists include smart cruise control with lane functions and a driver fatigue monitoring system. In addition to the K900, Kia is also introducing the refreshed-for-2019 Optima and Sedona. The facelifted Optima now comes with optional two-tone sport leather seats, and it shares some of the K900's driver assist systems as standard: collision avoidance and warning, lane keeping assist and driver fatigue monitoring.