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Kia Soul EV ad campaign charges up with sexified hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.
This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.
You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

Kia blind spot monitoring and crash avoidance wins 2020 Autoblog Technology of the Year Award

The Autoblog 2020 Technology of the Year winner is Kia’s blind spot system. We judged the combination of blind spot monitoring and active blind spot crash avoidance on the 2020 Kia Telluride as the best in the industry. The Kia blind spot system won with 204 points, beating the Mercedes E-Active Body Control (189), Subaru DriverFocus (182) and Ram Multifunction Tailgate (139). AutoblogÂ’s editorial staff extensively tested the technologies last fall in Michigan. Three main questions were asked, and editors assigned point values out of 10 based on how well these technologies answered them. The questions were: What is its purpose? Does it work? Does it advance the industry? KiaÂ’s system starts with a traditional blind spot warning light in the side mirror. When equipped with the available head-up display, thereÂ’s a second warning light beamed onto the windshield in your line of sight adjacent to other information. This lets you know if thereÂ’s a car in your blind spot without even turning around to look. It isnÂ’t a feature exclusive to the Telluride (Mazda does something similar), but Kia takes it a step further. The next level of warning is slightly more intense. If you activate the turn signal while the car senses something is in your blind spot, the steering wheel begins to gently vibrate. ItÂ’s not a violent or distracting buzz, but itÂ’s enough to grab your attention. A warning chime is also activated at this time. 2020 Tech of the Year Winner.00_12_25_10.Still030 View 24 Photos The cherry on top is something Kia calls the “Blind Spot View Monitor.” It uses a system of cameras to display a live camera feed of either the left or right blind spot in the central digital portion of the gauge cluster when the turn signal is activated. Hyundai uses a similar system in the Palisade and new Sonata. The monitor in the cluster allows you to see your blind spot from the ground up in the gauge cluster without having to turn your head. The view is dependent upon road conditions, but itÂ’s a nicely integrated blind spot camera feed – the resolution is solid, and itÂ’s still useful to a degree at night. We find KiaÂ’s implementation to be superior to HyundaiÂ’s, where the camera feed takes over the digital speedometer or tachometer when you flip on the turn signal. Kia sets the camera feed in the center screen where the trip computer normally displays.

Wards names its 2015 10 Best Interiors list

Wards Automotive has named the winners of its 10 Best Interior awards, covering a wide but affordable array of vehicles. Where last year's list contained two six-figure vehicles, including the $372,800 Rolls-Royce Wraith, this year's is, well, a whole lot more reasonable. The publication lists the Mercedes-Benz C400 at $65,000 (which seems off), making it the most expensive vehicle here. That said, we'd argue that the entire C-Class line deserves to make this year's list, owing to its varied and high-quality selection of materials. The other vehicle to break the $60,000 mark, meanwhile, is the $60,675 Ford F-150 King Ranch, which has 327,000 pounds of leather lining its interior. Only one other German car, the BMW i3, and one other pickup truck, the GMC Canyon, managed to make this year's list. Here's the full list of this year's winners: 2014 BMW i3 ($52,550) 2015 Chrysler 300C Platinum ($51,175) 2015 Ford F-150 King Ranch ($60,675) 2015 GMC Canyon SLT ($40,465) 2015 Honda Fit EX-L ($21,590) 2015 Jeep Renegade Limited ($33,205) 2015 Kia Sedona SXL ($43,295) 2016 Mazda6 Grand Touring ($33,395) 2015 Mercedes C400 ($65,000) 2015 Nissan Murano SL ($41,905) See what we mean about the mainstream vehicles? Not only is there a distinct lack of luxury brands, it's the price of some of the vehicles that surprise. The Honda Fit, Jeep Renegade and Mazda6 are very reasonably priced, especially when you compare Wards price with the starting price. The Renegade Limited starts at less than $25,000, the Mazda at less than $22K and the Fit at under $16,000. Head over to Wards for a more detailed explanation of why each vehicle won. Featured Gallery 2015 Ward's Automotive 10 Best Interiors View 10 Photos News Source: Wards Automotive BMW Chrysler Ford GMC Honda Jeep Kia Mazda Mercedes-Benz Nissan Truck Crossover Hatchback Sedan nissan murano gmc canyon Interior jeep renegade WardsAuto kia sedona wards 10 best interiors mercedes c400