2013 Kia Sorento Ex Awd on 2040-cars

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Hyundai will invest $35 billion in autonomy and emerging technologies

SEOUL — Hyundai Motor Group said it plans to invest $35 billion (41 trillion won) in mobility and other auto technologies by 2025, part of which will be directed to an ambitious effort to become more competitive in self-driving cars that has also received government backing. The plan, which Hyundai said encompasses autonomous, connected and electric cars as well as technology for ride-sharing, comes after the automaker and two of its affiliates announced an investment of $1.6 billion in a venture with U.S. self-driving tech firm Aptiv. South Korea's government is also onboard, unveiling more funding for autonomous vehicle technology with President Moon Jae-in declaring on Tuesday that he expected self-driving cars to account for half of new cars on the country's roads by 2030. "The self-driving market is a golden market to revitalize the economy and create new jobs," Moon said in a speech at Hyundai Motor's research center near Seoul. The government intends to spend 1.7 trillion won between 2021 and 2027 on self-driving technology. It expects Hyundai to launch level 4, or fully autonomous, cars for fleet customers in 2024 and for the general public by 2027, an industry ministry official told Reuters. But some experts question whether targets set by the government and the automotive group, which also includes Kia Motors, are realistic given the technological and cost challenges and the lack of home-grown technology. In a 45-page report on future automotive technology, the government acknowledged South Korea lags in some key areas necessary for self-driving cars such as artificial intelligence, sensors and logic chips. "Hyundai has to buy technology from someone else because it lacks software technology. Even though it has a lot of cash, this could become a financial burden if its earnings deteriorate," Esther Yim, an analyst at Samsung Securities, said. Other analysts noted that the prospects for self-driving cars are quite murky. General Motors' self-driving unit, Cruise, said in July it was delaying the commercial deployment of cars past its target of 2019 as tech firms and automakers acknowledge it will take more time and money than they had expected to make autonomous vehicles safe for unrestricted use on public roads. South Korea's government said it would prepare a regulatory and legal framework for autonomous cars and the safety questions they pose by 2024.

Kia shows the inside of its body-on-frame Mohave the Master SUV

Kia published a sketch showing the inside of a full-size SUV named Mohave the Master that it plans to launch in its home market in the coming weeks. The family hauler will be positioned near the top of its South Korean range as its most expensive high-riding model, and unverified rumors claim it could appear in American showrooms sooner or later. Presumably named after the Mojave Desert, the Mohave lives up to its upmarket positioning with an elegant-looking interior characterized by horizontal surfaces that emphasize its width, wood trim, plus contrast stitching on the dashboard and on the door panels. Keep in mind the sketch might show a relatively expensive trim level, and lesser variants could look considerably less posh. The sketch suggests the Mojave shares no parts with the Telluride, the three-row SUV Kia launched on the American market in 2019. The infotainment system's touchscreen is neatly integrated into the dashboard, not propped up on it, and silver accents frame the piano black center console. The Telluride is Kia's answer to the Volkswagen Atlas; the Mohave looks like the firm's Touareg. kia-mohave-the-master-exterior-1 View 3 Photos Stepping outside, the Mohave wears a bold design defined by an upright grille with chrome-look vertical slats, LED headlights and a model-specific emblem instead of the usual Kia logo. Its rear end receives a wide light bar with LED inserts that echo the shape of the grille. The fresh design hides an evolution of the body-on-frame architecture found under the previous Mohave, which the firm's American division launched as the short-lived Borrego in 2008. While Kia hasn't released technical specifications, the emblem on the hatch confirms one of the engines offered will be a 3.0-liter V6. It might be the turbodiesel unit currently available in the Mohave, though it's not unreasonable to assume Kia will also offer a gasoline-powered six. Another emblem denotes the availability of four-wheel drive.  The Kia Mohave the Master will allegedly go on sale in South Korea in September, so a full reveal is imminent. Rumors point to an American comeback, but Kia hasn't announced plans to add another SUV to its line-up in the United States. Auto News Kia SUV

Kia reveals sketches of its millennial-bait compact crossover

Kia has made the splash we had expected back during the New York Auto Show, just now releasing sketches of its coming compact crossover. This will be the production offering based on the SP Signature concept shown at the 2018 Auto Expo in India. It has been specifically "created for the millennial generation" with a "wide range of features and technologies suited to younger buyers," and is somehow promised to offer "the space and capabilities of a traditional SUV in a compact package." The sketches look like artistic versions of the actual concept, given the usual inflations of broad beam and giant wheels. Design traits left untouched from the SP concept include narrow, LED headlights that slide into a reworked "tiger nose" grille. An LED DRL runs almost the entire width of the front fascia, interrupted only by the pinch in the center of the grille. Three-lamp fog lights replace the vertical lights on the concept. In back, LED taillights grasp a chrome accent bar with caliper-like extensions. They further accentuate the already-exaggerated width of the sketch. We have a feeling the production car's plan view will be more in line with the concept, but there will be a touch of sleekness in the raked rear glass. The carmaker also says some of the design cues will show up on other products like the Sorento and Sportage. The compact crossover will launch in South Korea and supposedly India later this year, with other markets to follow. It's won't go on sale in Europe, but a U.S.-market launch should happen with the global rollout, perhaps early next year.