2012 Kia Sorento Lx Sport Utility 4-door 2.4l on 2040-cars

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Kia argues the coronavirus pandemic will leave a mark on car design

Shared and connected, the toaster-shaped concepts paraded in front of CES attendees each year look like rolling germ incubators in a year marred by a global pandemic. Digitally hitching a ride with four or five perfect strangers suddenly seems like a good way to get sick, and one of Kia's top executives argued that, in the coming years, automakers will need to rethink the way they design car interiors to address the public's lingering fears. "We're going to have talks with psychologists and anthropologists to really understand how the public's psyche is going to be in the future. There are things we've already been talking about: Can we have anti-viral coatings in our interiors? Can you use temperature or ultraviolet light to sanitize surfaces? These are things we will have to talk about rather soon," affirmed Karim Habib, Kia's design chief, during an interview with British magazine Car. He brought up the possibility of developing new, germ-repellent materials Kia could use to manufacture door handles, gear selectors, steering wheels, and other common touch points. And, he called into question the various car-sharing programs some companies have poured millions of dollars into in recent years. "What does this mean for cars? I think we'll have to wait and see. Right now, we are trying to expand our understanding of what this might mean, not only for the types of vehicles we drive, but also how to design vehicles for shared mobility, or not, as the case may be," he explained. Sister company Hyundai is trying to answer the same questions. It's experimenting with ways to beam ultraviolet rays from the dome light to kill viruses in car interiors. COVID-19 comes to mind, but this technology can -- in theory -- zap other infectious agents. The issue, as we reported, is that UV light harms human skin, so it would only have to be blasted into the cabin when no one is in the car. There's no word on when Hyundai will put this technology in a car, or whether it will reach production, but it's already used globally in the medical sector. Ford is taking a different approach to killing germs. It released software that bakes viruses by heating the cabin to about 133 degrees Fahrenheit for 15 minutes. This feature is only available on the Explorer-based Police Interceptor Utility as of writing, though the company plans to add it to other models sooner or later. "So, yes: COVID-19 will very much influence the way we design our cars in the future," Habib concluded. Kia

Car buyers are paying big money for technology they don't use

J.D. Power released the results of its Tech Experience Index study that measures "how much owners like [in-car] technologies and how many problems they experience with them." Among the study's findings, automakers are loading vehicles with more software and digital experiences that owners claim they never learn how to use or decide they don't need. For example, owners report to J.D. Power that gesture controls, like those used by BMW (spinning a finger, for instance, can raise or lower the audio volume), don't improve the overall ownership experience. In fact, gesture controls received the lowest overall satisfaction score in the study for a second consecutive year. In another example, the study found that 61% of owners claim never having used "in-vehicle digital market technology," while 51% of respondents said they didn't need it. Driver/passenger communication technology was another sore point with users, with 52% saying they have never used the technology, and 40% of those saying they have no need for it. (10 Features owners say they want, and 7 they really don't). Conversely, some technologies are well received by owners. For American owners, rear-view cameras and so-called "ground view" cameras were among the top three desired technologies. We assume that "ground view" is a surround-view or 360-degree camera system. The one-pedal driving possible in a number of EV's with adjustable regen braking also scored very high marks and few claimed issues.  While it could be argued that owners who don't want to use a specific piece of technology should just avoid using it, the reality is that all of these unused features add cost to the final price of any vehicle. Considering that the average transaction price of a new vehicle hit a record $45,031 in September of 2021, controlling spiraling costs is a big deal. J.D. Power's survey results found that dealerships can play a big role in explaining new technology to buyers. Scores for some technologies like trailer assistance received higher scores from owners who received training from their dealers. Unfortunately, 71% of owners say they were taught how to use tech from outside sources whereas only 30% learned from a dealer. The results of this study are the product of responses from 110,827 owners of current model-year vehicles that J.D. Power surveyed after 90 days of ownership from February through July 2021.

Hyundai sticks to EV rollout plans, sees solid growth this year

SEOUL — Hyundai Motor said on Thursday it would not delay plans to roll out new electric vehicles and was upbeat about prospects for continued growth this year — a contrast to recent steps by rivals to cut back on EV output. Electric vehicle sales are growing strongly but not as much as carmakers had forecast, with demand hit by high interest rates. "We do not plan to dramatically reduce EV production or our line-up due to likely near-term hurdles as we believe EV sales will grow longer term," Seo Gang Hyun, an executive vice president at the South Korean automaker, told an earnings briefing for analysts. The Hyundai Motor Group, which encompasses the Hyundai, Kia and Genesis brands, said in April it plans to launch 31 EVs by 2030. This includes the launch of the Ioniq 7 SUV next year. Seo said Hyundai's EV sales next year could be slightly lower than previously expected, but the automaker had the production flexibility to boost output of gasoline engine cars if demand shifted that way and he did not expect a significant impact on overall sales. When asked about the impact on Hyundai Motor of the United Auto Workers (UAW) union reaching a tentative labour deal with Ford, Seo said the company expects the deal will have an impact on wage increases at its U.S. factories, but such costs could be covered as the automaker has been putting effort into reducing costs, such as in logistics. Hyundai Motor, which is not a member of the UAW, operates an assembly plant in Alabama and is building a factory to produce EVs in Georgia. For the third quarter, Hyundai booked a net profit of 3.2 trillion won ($2.4 billion), more than double its year-earlier result and beating an LSEG SmartEstimate of 2.9 trillion won, with the automaker helped by a favourable exchange rate. Sales also increased, climbing 8.7% to 41 trillion won on solid demand for high-margin gasoline SUVs. Sales of EVs and hybrids also grew, up by a third to 169,000 units. This month has seen a flurry of downbeat EV announcements. Citing flattening demand for EVs, GM said it would delay production by a year of Chevrolet Silverado and GMC Sierra electric pickup trucks at a plant in Michigan. Ford is temporarily cutting one of three shifts at the plant that builds its electric F-150 Lightning pickup truck. Tesla is also slowing plans for a Mexico factory, while GM and Honda announced on Wednesday that they were ending a $5 billion plan to develop lower-cost EVs together.